Online Video & Display Director

About the Group

The world is obsessed by small start-ups or the largest corporates. Most UK media agencies are built to serve the top 100 spending clients, and there are a multitude of boutique agencies to serve those starting out in business. The Specialist Works is different. We are built exclusively for marketers at entrepreneurial brands. Businesses that are past the messy start-up stage but are worlds away from the slow-paced nature of large corporates.   

Our clients span large privately owned businesses (often PE backed, founder-led or both) and small to mid-cap public enterprises. They are fighting larger, more established competitors and know they need to think and behave differently to win. They don’t conform to category norms. Since they can’t out-spend their competition, disruption is the safest move they can make.   

The marketers leading these brands are innovative, resourceful, moving at pace and in all-out growth mode. They’re powerful; redefining categories, overtaking and acquiring traditional businesses and changing consumer behaviour along with it.   

 Our clients share three common yet exciting challenges which define everything we do as an agency:   

• Consumer – customer acquisition is key to their success   
• Company – they are highly ambitious and built lean 
• Category – they are often outspent by their competitors, need to outmanoeuvre the competition and are passionate about disrupting an established category 

Position Title: Online Video and Display Director

As a senior specialist in the Online Media Team, this role has overall responsibility for the planning and execution of online video and display campaigns. They are responsible for overseeing the strategic approach across channels for each client and owning activation, working with their team to ensure that it is always best in class. This includes building close senior relationships with clients and suppliers to maximise opportunities and success.

Department purpose:                     

With a unique understanding of how offline media coexists with and impacts online media, The Specialist Works’ Online Media Team exists not just to provide best in class specialist delivery of those channels, but also to ensure our clients receive maximum effectiveness from all media.

Main Accountabilities:

• Own, implement and document efficient processes for the communication, set up, optimization and reporting of video and display campaign across CTV, desktop, tablet and mobile.
• Oversee the day to day planning and activation of the online video and display team, working with the Head of Digital Delivery to ensure consistent best-in-class delivery across campaigns.
• Build and manage strong relationships and ways of working with suppliers and relevant tech partners to ensure we are able to plan and activate the right video & display campaign across all devices, against all client objectives (brand or performance).
• Lead technical set up for tracking, optimisation and reporting across online video and display, confidently navigating and explaining the complexity of channel measurement internally and externally.
• Lead and support team in planning across Online Video and Display, CTV and Digital Audio that answers clearly answers client briefs and objective.
• Work with Head of Digital Planning to understand and develop video & display planning approach and insight, its integration with wider channels (notably AV) and into the planning process across current and new clients.
• Be a key online point of contact across clients, either managing the client directly or through the client team.
• Identifying and driving growth opportunities in digital media for TSW’s existing client base.
• Involvement in new business opportunities / pitches in order to continue growing the team.

Key Deliverables:

• Implement and document efficient processes for the communication, set up, optimisation and reporting of video and display campaign across CTV, desktop, tablet and mobile. Ensure this is being used confidently and consistently across the video and display team.
• Lead technical set up for tracking, optimisation and reporting across online video and display.
• Own the planning and delivery of key online video & display accounts, growing client investment based on strength of campaign performance, handling challenging client conversations and effectively problem solving when needed. Build strong relationships with these key clients, becoming a trusted partner.
• Understand and communicate the strategic purpose and benefits of various video and display solutions and how the integrate with wider media channels, leading the discussions and recommendations to clients.
• Consistently deliver best in class video & display campaign across all devices, in answer to all client objectives (brand or performance).
• Build strong relationships and manage ways of working with key suppliers and relevant tech partners, ensuring we maintain trusted and effective relationships.
• Participate in agency-wide AV media initiatives to develop and communicate a unique, market-leading offering.
• Support the client team in understanding and promoting your team’s abilities internally and externally

Technical requirements:

• Solid understanding of core planning principles and their application to online media campaigns.
• Expert-level knowledge of online video and display ad tech partners and associated technology (leading ad tech partners, DV360, DoubleVerify, CM360 and beyond). We’re not looking for someone who will spend all day “building campaigns” – rather someone who has mastered how and can use that knowledge to enable the team to deliver best in class campaigns (from planning through to activation and reporting).
• The ability to lead set up and optimisation of video and display campaigns, troubleshooting and resolving any technical issues and explaining them internally and externally.
• Ability to confidently navigate video & display measurement and evidence channel impact to clients.
• A strong awareness of the broader media and marketing ecosystem, both online and offline.
• The ability to identify and communicate detailed strategic and tactical insights, both internally and with clients

Experience:

 Essential:

• Recent experience leading planning and activation of video and display campaigns across a range of clients (sector and scale) and across devices (CTV, desktop, tablet and mobile).
• Plenty previous experience working hands-on building and optimisation video and display campaigns across both brand and performance objectives.
• Ability to build and manage trusted and effective relationships with suppliers.
• Strong client communication and management skills, including project management and conflict resolution.
• Management experience handling a team of technical specialists.
• Solid understanding of key planning principles and ability to translate that to implementation of video and display campaigns.
• Experience planning brand and performance campaigns across all online media channels

Nice to have:

• Experience integrating online video and display plans into wider comms / media strategy.
• Experience building or customising tools to improve technical delivery and efficiency.
• Experience planning or buying paid social and AV campaigns.

We provide an exciting, fast paced, people first environment that allows everyone to grow, learn and thrive.

We work a 9-day fortnight, meaning staff have every other Friday off!

We offer all our employees share options, and we’ve built a benefits package that invests in our employees’ long-term personal and professional growth and wellbeing.

Our Values

• Passion: You share your excitement about what drives you
• Inquisitiveness: Ask “what’s possible?”.  Ask “why not?”
• Caring: Be a good professional, a good colleague and a good human
• Knowledge: Know plenty. Share it. Learn more.

And we live them every day #IamPICK

Our Values in Action

• Passion: You approach each client account with enthusiasm, dedicated to helping clients reach their goals.
• Inquisitive: You’re always seeking insights and feedback to enhance client campaigns and add value.
• Caring: You’re invested in client success, ensuring every interaction and project delivers on our commitment to quality.
• Knowledgeable: You bring expertise to the table, using your industry knowledge to guide clients toward effective strategies.

Social and Environmental Commitment

At What’s Possible Group, our mission is to build a group our people are proud of. Proud of what we deliver to clients. Proud of how we treat each other. Proud of our commitment to people, planet and profit.

We are dedicated to embedding social and environmental responsibility into every aspect of our business. You'll contribute to initiatives that promote social equity, diversity, and inclusion within our workplace and in the content, we create, whilst actively supporting and promoting sustainable best practice by, continuously working to minimise waste, prioritise eco-friendly suppliers, and promote remote work to reduce carbon emissions.

Your role will include supporting these efforts by helping to implement green office practices, coordinating initiatives that enhance our corporate social responsibility, and ensuring our operations align with our values of sustainability and social responsibility.

Sound good to you? Then get in touch. 

At The What’s Possible Group our culture, our creativity and our passion is powered by people.  People just like you.  Diversity and difference drive innovation, not only for us but also for our clients and is at the heart of everything that we do.