Website Experience Strategist

Job Summary

A company is looking for a Website & Digital Experience Strategist to lead the development and optimization of its website.

Key Responsibilities

• Own the strategic direction of the website, ensuring alignment with brand and conversion goals
• Monitor website performance and provide actionable insights through analytics and A/B testing
• Collaborate with sales and marketing teams to develop content and user experiences that drive engagement

Required Qualifications

• 7+ years managing WordPress sites with a portfolio of optimized pages
• Deep understanding of website performance analytics and conversion rate optimization
• Proficiency in Google Analytics, Google Search Console, and SEO tools
• Working knowledge of HTML/CSS; basic understanding of PHP/JavaScript preferred
• Experience integrating web forms, CRMs, and marketing automation tools