Digital Planner

A Digital Planner at GroupM is responsible for creating and executing media plans, communicating with various media channels, and optimizing digital campaigns. This role involves daily monitoring of campaigns, managing materials sent to media partners, and ensuring all operations align with client briefs. Strong analytical skills and experience in digital media are essential for success in this position.

To thrive as a Digital Planner at GroupM, candidates should possess a degree in Marketing, Communication, Business Administration, or a related field. Additionally, at least two years of experience in a similar role within a media agency is required, along with expertise in digital media channels. Intermediate English skills are also beneficial.

A Digital Planner at GroupM should be well-versed in digital platforms such as social media and video tools, including MCC and BM. Furthermore, familiarity with analytical tools like Comscore, Similarweb, Admetricks, Google Insights Finder, and Facebook Library is crucial for performance tracking and campaign optimization.

GroupM fosters a supportive work culture focused on respect and the overall well-being of the team. As a Digital Planner, you will enjoy a balanced work-life environment, along with various benefits aimed at enhancing your career and personal growth.

Digital Planners at GroupM receive a competitive monthly salary along with additional perks such as a 30-day annual bonus, a generous 17% food voucher, a 13% savings fund, life and major medical insurance, and even a free day on your birthday. Hybrid work is encouraged, allowing employees to work three days from home for better work-life balance.

Absolutely! GroupM places a strong emphasis on professional development and offers opportunities for growth within the company. As a Digital Planner, you will gain extensive experience and have paths available for further advancement in the digital media landscape.

GroupM supports Digital Planners by offering access to medical consultations, psychological support, and nutritional advice, either onsite or online. This fosters a health-oriented work culture that empowers employees to achieve their full potential both at work and in their personal lives.

When creating a media plan, it's critical to first understand the client's objectives. I would analyze the target audience, choose appropriate digital channels, and budget accordingly. Collaboration with the team is essential to ensure the plan aligns with client expectations.

In my previous roles, I've worked extensively with various digital media channels including Social, Video, Programmatic, and Display. Understanding each channel's unique metrics has enabled me to optimize campaigns effectively.

I utilize analytical tools like Google Insights and Comscore to monitor performance metrics daily. I prepare concise reports that highlight campaign successes, areas for improvement, and action plans to enhance future performance.

I prioritize clear and effective communication with clients. I provide regular updates, address any concerns promptly, and ensure they stay informed throughout the campaign lifecycle to maintain strong relationships.

If a campaign is underperforming, I analyze the metrics to identify the issue, whether it be targeting, content, or channel selection. I would then collaborate with the team to adjust our strategy accordingly and test alternative approaches to improve performance.

I stay updated on industry trends by following key industry blogs, participating in webinars, and networking with other professionals. Continuous learning is crucial in the rapidly evolving digital landscape.

I prioritize tasks effectively and maintain clear communication with team members and clients. Utilizing project management tools helps me keep track of deadlines and ensure we deliver quality work on time.

I have significant experience with tools like Admetricks and Similarweb, which I use to track campaign performance and gather insights for future strategies. Being proficient in these tools allows me to provide data-driven recommendations.

One of my biggest accomplishments was increasing a client's ROI by 30% within six months through strategic media placements and ongoing optimizations. This project not only demonstrated my skills but also solidified my commitment to client success.

Collaboration is essential to campaign success. I hold regular meetings with creative and analytics teams to align on goals, share insights, and ensure that every element of the campaign is synchronized and performing optimally.