Marketing Analyst

Are you a marketing analyst looking to enhance your career in the trillion dollar travel industry and help building the next-generation accommodation booking platform?

Vio.com believes that travel is the one thing that opens minds to new ideas, cultures, and ways of thinking. Our mission is to get every traveller in the world the best accommodation deal. From adventure travel and backpacking to honeymoons and family vacations, we deeply care so that every traveller can make the best-informed accommodation choice at the absolute best conditions for every trip.

To further our goal of marketing the best deals globally, we are looking for a Marketing Analyst. You will be on the verge of the company’s data. Millions of users interacting with the site every week give plenty of data for optimisations and insights. Can we help even more people to find the best accommodation deal? Let’s figure that out! Create new ideas from data, test them in dozens of markets that we advertise in, and make the best decision with the stat analysis. Millions of EUR spent yearly together with a data-driven approach and cutting-edge technologies make your work significant, noticeable, and challenging.

The scale we offer is also big to put your thoughts into further automation, making processes even neater and faster. Imagine making the best out of global markets, bidding and pricing for 100k+ hotels - lots of scale and opportunity you can take advantage of.

Being on the company's frontline puts lots of responsibility on what we do. But with big responsibility comes an even bigger impact. If that’s what you want to be a part of, we’ll greet you in our team.

You will work closely with channel account managers, partnerships managers and product owners, kickstarting this team alongside an Analytics Lead.

This is a great challenge for the analyst who wants to join us in our quest to build the next-generation accommodation booking platform!

This is a great challenge for the analyst who wants to join us in our quest to build the next-generation accommodation booking platform!

What you will do:

• Manage metasearch channel Integrations: Oversee the performance and daily operations of metasearch channels - prioritize, plan and optimize marketing campaigns using performance data.

• Data Analysis: Conduct deep dives into business datasets to uncover valuable insights and generate actionable hypotheses. Find growth opportunities and set up performance marketing experiments and model improvements.

• Manage communication with channels: Manage day-to-day communication with account managers from the channels - build strong long-lasting relationships with account managers. Initiate, manage and communicate new projects and initiatives.

• Data-Driven Decision Making: Leveraging data for measurement, testing, decision-making, and prioritization.

• Cross-Functional Collaboration: Collaborate with Product Owners, Developers and Parnterships managers.

• Reporting: build custom dashboards / reports for partners and business stakeholders

• Own performance of different channels (with the main focus on meta marketing) and smartly manage day-to-day operations

The team: 

You'll be working within our Customer Acquisition tribe, which consists in marketing analysts, and data scientists. Additionally, you will be working alongside the technical product owner.

Who you are:

• You are fluent in English.

• You have 3+ years of hands-on experience - preferably in travel or e-commerce - using data to drive business & marketing decisions and strategy.

• You are detail-oriented, thorough, and precise.

• You have strong analytical skills enabling you to dive deep into the data to guide strategy or prioritization decisions.

• You feel comfortable collaborating with cross-functional teams.

• Solid SQL, experience with BI tools like Looker or Tableau.

• You have sound statistical knowledge and know how to apply it in practice.

• You are proficient in Python at a practical level - you can automate workflows, perform data analysis, or process datasets effectively.

• Experience in startup/fast-paced environments is a plus.

• Knowledge on how to use Git and Jupyter notebook is a plus.

Why join us now?

• We are one of the most innovative and fastest-growing accommodation booking platforms in the world today, having grown our bookings 30x between 2017 and 2024, and catering to the needs of over 100 million unique visitors worldwide each year. We do that by harnessing the power of advanced algorithms and an innovative suite of power features and managed to overcome the corona crisis remarkably fast;

• The mobile applications (iOS and Android) we launched in 2023 are already a big success, reaching 2.5 mln installs with great customer reviews, as we are beginning to build Vio.com as the brand for value-seeking travellers worldwide;

• We are a passionate and diverse team of tech enthusiasts and creatives with a commitment and focus on the traveler above all else - and it shows in our industry-leading TrustPilot score;

• We place huge importance on rewarding our employees for the value they generate by giving Stock Appreciation Rights to all employees.

Do you want to know if Vio.com is the right place for you? Find out by reading about the attitude that thrives at Vio.com.

What we offer: 

• Plenty of chances to learn and grow within an open, diverse culture which promotes knowledge sharing, trust and transparency;

• A great compensation package, perks and benefits (including significant stock appreciation rights);

• Flexible time off (take as many holidays as you need) and a chance to work remotely;

• You will be part of a highly international team that enjoys working, eating and playing together in one of the best office locations in Amsterdam;

• We value good food and offer catered lunches from various cuisines, great coffee, ice-cream in the fridge and the occasional barbecue in our garden;

• We enjoy getting together to celebrate our wins with company events in Amsterdam and abroad;

• A budget for your dream home office;

• Access to free mental health support via OpenUp.

We encourage people from all ethnic groups, genders, sexuality, ages and abilities to apply. If this job description resonates with you, we want to hear from you! 

Please note: Although this role can be remote, we are only considering candidates based in GMT-/+4 timezones to optimise team and work alignment

Blog posts worth reading:

• Our Core Values and What they Mean to our People

• The Hiring Process at Vio.com

• Our Rebrand

Follow us on Instagram to see what life at Vio.com looks like!