Vice President of CRM

Job Summary

A company is looking for a Vice President of Lifecycle Management & CRM.

Key Responsibilities

• Oversee CRM data management and integration, ensuring data integrity and hygiene
• Design and implement reporting frameworks for CRM campaigns, analyzing performance and generating insights
• Manage end-to-end CRM campaign execution, collaborating with cross-functional teams to align strategies with business objectives

Required Qualifications

• 10+ years of experience in CRM management with a focus on data and analytics
• Proven experience leading and managing CRM campaigns from start to finish
• Advanced knowledge of CRM platforms (e.g., Iterable, Salesforce) and data analysis tools (e.g., SQL, Python, R)
• Experience with AB testing methodologies and control group maintenance
• Bachelor's degree in Marketing, Business, Data Science, Statistics, or a related field; Master's degree preferred