B2B Marketing Lead - job 1 of 2

Job Summary

A company is looking for a Head of B2B Marketing.

Key Responsibilities

• Develop and implement B2B go-to-market positioning and messaging targeting local restaurant owners
• Create and manage content for demand generation, including case studies, videos, and social campaigns
• Build and manage lead capture funnels and collaborate with sales to drive conversions

Required Qualifications

• 5+ years of B2B marketing experience, preferably in a growth-stage environment
• Proven experience in lead generation and funnel optimization
• Strong analytical skills with the ability to track and present pipeline metrics
• Hands-on experience with Salesforce, Google Ads, and marketing automation platforms
• Strategic thinker and self-starter comfortable in fast-paced environments