CRO Manager (landing page)

As a CRO Manager at our web communication platform in Kyiv, you're responsible for analyzing and optimizing web funnels to enhance user experiences and boost activation rates. This includes experimenting with A/B tests, using analytics tools, and collaborating with various teams to identify conversion bottlenecks and improve landing pages.

To qualify for the CRO Manager position in Kyiv, candidates should possess solid knowledge of CRO methodologies, strong understanding of UX/UI principles, hands-on experience with A/B testing tools, and familiarity with web analytics tools. Excellent project management skills and proficiency in English (B2 or higher) are also essential.

Working as a CRO Manager at our web communication platform means being part of a supportive and growth-oriented culture. You'll have opportunities for mentorship, participation in corporate events, and the chance to contribute meaningfully to the product development process. We deeply value teamwork and your ideas!

The CRO Manager plays a crucial role in enhancing user experience by analyzing data to uncover insights and optimizing web funnels. Your work will focus on improving conversion rates and ensuring user journeys are seamless and intuitive, leading to higher engagement and satisfaction.

As a CRO Manager, you will benefit from performance-oriented reviews and Individual Development Plans (IDPs). We encourage professional growth through reimbursement for courses, access to a corporate library, and participation in knowledge-sharing events that promote continuous learning.

In the role of CRO Manager, you'll utilize various tools such as Google Analytics, Hotjar, and A/B testing software like Optimizely or VWO. Familiarity with project management tools like Jira and Airtable will also aid in tracking progress and managing tasks effectively.

The hiring process for the CRO Manager role involves several steps: an intro call, technical interview, a test task, a bar-raising session, reference checks, and finally, an offer. We aim to ensure that the candidate aligns well with our culture and job requirements.

When discussing A/B testing strategies, emphasize your systematic approach: defining clear hypotheses, developing test variants, ensuring robust sample sizes, and setting measurable KPIs for success. Also, mention the importance of analyzing post-test data to inform future iterations.

To identify conversion bottlenecks, I would use analytical tools to track user behavior on various pages, perform user testing to gather qualitative insights, and analyze drop-off points in the conversion funnel. This comprehensive approach allows for targeted improvements.

In my previous role, I successfully revamped a landing page, leading to a 30% increase in conversion rates. I analyzed user data, identified key friction points, A/B tested new designs, and implemented feedback from user testing, demonstrating the effectiveness of my strategies.

I have extensive experience with Google Analytics, Hotjar, and Tableau. I leverage these tools to monitor user flow and behavior, track conversion metrics, and identify trends that inform my strategies for optimization. Using data-driven insights is essential for effective CRO.

Ensuring alignment with marketing strategies involves regular communication with marketing and user acquisition teams. By collaborating on content, understanding target audiences, and aligning our goals, we can optimize landing pages and funnels for maximum effectiveness together.

In my work for CRO, I focus on KPIs such as conversion rates, bounce rates, average session duration, customer lifetime value, and engagement metrics. These indicators provide a solid understanding of user behavior and the effectiveness of our strategies.

I stay updated with CRO trends by following industry blogs, participating in webinars, and engaging in relevant online communities. Additionally, I attend conferences and workshops, which provide valuable insights into the latest tools, techniques, and best practices.

My approach to user research starts with defining objectives, selecting appropriate methods such as surveys or interviews, and segmenting the audience. I focus on qualitative insights to understand motivations and pain points, which guide my optimization strategies.

Handling multiple projects requires strong project management skills. I prioritize tasks using a project management tool, set clear deadlines, communicate progress with the team, and remain flexible to adapt to any changes that arise, ensuring high-quality outcomes in each project.

UX/UI plays a crucial role in CRO as it directly impacts user engagement and satisfaction. A user-friendly interface leads to increased interaction and conversion rates. I always advocate for a design that prioritizes user needs and seamless navigation to enhance overall experience.