Senior Account Executive - job 2 of 2

To apply for the Senior Account Executive role at Townsquare, you will need a minimum of 3+ years of sales experience in the Media or Digital field. It’s vital to have a successful track record of working with customers and an ability to develop and grow revenue. A strong understanding of digital advertising concepts like Google AdWords and social media advertising is also desired, alongside the ability to engage clients quickly and build rapport.

At Townsquare, the work environment for a Senior Account Executive is high-energy and dynamic. You will be collaborating with various internal teams and have the autonomy to manage your accounts. The culture emphasizes creativity and teamwork, paired with independence to achieve your goals. With opportunities for regular training and support, you’ll be part of a team focused on achieving success together.

Success as a Senior Account Executive at Townsquare involves utilizing your relationship-building skills to connect with local businesses, presenting tailored marketing solutions, and consistently exceeding sales quotas. You should be strategic in your approach to prospecting new clients while also nurturing existing relationships. Staying updated on market trends and leveraging data analytics will help you create impactful campaigns for your clients.

Townsquare offers an impressive benefits package to their Senior Account Executives. This includes competitive compensation with uncapped earning potential, a generous PTO policy with three weeks plus paid holidays, medical, dental, and vision insurance, and a 401(k) retirement plan. Additionally, you'll receive a tech package that includes a company laptop and access to an onboarding sales training program to set you up for success.

Absolutely! Townsquare prides itself on providing ample opportunities for upward mobility. As a rapidly growing public company, they are committed to the professional development of their employees. As a Senior Account Executive, you’ll have the chance to progress into higher sales management roles, capitalizing on your success and contribution to the organization.

The daily responsibilities of a Senior Account Executive at Townsquare include identifying potential clients, building relationships, conducting business calls, and strategizing on marketing campaigns tailored to client needs. You will collaborate with various teams to support the execution of these campaigns, project revenues accurately, and work to meet or exceed monthly budgets and quotas consistently.

As a Senior Account Executive at Townsquare, you will offer a comprehensive range of marketing solutions including broadcast advertising, digital strategies like SEO and SEM, website design, programmatic advertising, live event sponsorships, and more. The role empowers you to diversify solutions for your clients, tailoring offerings to meet their unique marketing needs.

When identifying potential clients, I employ a combination of market research, analyzing data trends, and leveraging existing networks. I prefer to start with a clear understanding of the target demographic and how my company's solutions can uniquely address their challenges. Additionally, using tools like CRM systems helps me keep track of leads efficiently.

Handling objections involves active listening and empathy. I ensure that I fully understand the client's concerns before addressing them. By framing my responses to highlight the value and benefits of our solutions, I aim to turn objections into points of discussion that lead to successful outcomes. It’s also helpful to share success stories from other clients.

Absolutely! One of my most successful campaigns involved collaborating with a local business to integrate a multi-channel strategy. We combined digital advertising with on-air promotions, resulting in a substantial increase in customer engagement and sales. I tracked KPIs meticulously to show the campaign's impact. The key was understanding the client's brand and market.

Building long-term client relationships is all about trust and consistency. I prioritize regular communication and follow-ups, ensuring clients feel valued. On top of delivering results, I take the time to provide insights and advice that position me as a trusted advisor. Being proactive and anticipating client needs is essential for nurturing these relationships.

In my previous role, I exceeded my sales targets by 150% in one quarter. I achieved this by intensively researching clients' needs and developing tailored solutions that resonated with them. Additionally, I leveraged upselling and cross-selling techniques effectively, which amplified existing relationships and drove more business.

I am adept at using various sales and marketing technologies including CRM systems for tracking sales leads, analytics tools for data interpretation, and digital advertising platforms like Google Ads. Familiarity with these tools enables me to streamline my workflow and enhance my campaign strategies.

Staying informed on industry trends is vital for my role. I subscribe to relevant marketing and advertising publications, participate in webinars, and engage on professional networking platforms such as LinkedIn. Additionally, I regularly attend industry conferences to network and learn from experts in the field.

Teamwork is essential in my role as a Senior Account Executive. I collaborate with the marketing team to align our strategies and ensure campaign success, while also working closely with internal departments for greater synergy. Effective communication within the team fosters a creative environment where everyone contributes ideas and solutions.

I have a strong foundation in digital marketing and advertising, having managed campaigns across various channels such as SEO, SEM, and social media. I have worked on optimizing content for better visibility and engagement and experimented with PPC campaigns to maximize ROI. This hands-on experience allows me to provide clients with innovative digital solutions.

My long-term career aspirations in sales involve advancing into leadership positions where I can mentor new talent and shape sales strategies on a larger scale. I aspire to build a high-performing sales team that not only meets targets but also nurtures client relationships and extends our market reach.