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Director of Digital & Radio Content

Director of Digital & Radio Content - Midland/Odessa, TX

*This is a Full-time in-office position working closely and collaboratively with a Team*

Townsquare Media Midland/Odessa has an immediate opening for a Director of Content in Midland/Odessa, TX.  You’ll lead our local Midland/Odessa content team, developing and executing a strategy to produce the best local content, on-air, online, and on site. We have 5 great brands (Mix 97.9-FM, KZBT 93.3-FM, KBAT 99.9-FM, KMND 99.5-FM/1510-AM, KNFM 92.3) and a team of talent that you’ll lead to market-leading performance.

You’ll develop your team’s individual talents to help them engage audiences on multiple platforms, performing on-air, and writing on website and socials.  You’ll also be a local content creator, write and create clickable, sharable local content on our great online platforms. And you’ll work creatively and collaboratively with your on air, online, production and sales teams, and with our advertising partners. You’ll receive excellent training in both on-air and digital content creation. Competitive salary and immediate bonus opportunity. All the benefits: health, dental, 401k, etc.  Put yourself in the picture with the multi-platform team that started it all—Townsquare!

 Responsibilities  

  • Clear vision for the future of local content in the Midland/Odessa area, a strong desire to win and the confidence to manage a strong, staff 
  • Leadership and ownership of our experienced teams and strong local brands in the Midland/Odessa market; on-air, online, and onsite 
  • Expertise with content creation and curation 
  • Ability to develop market leading talent and create a positive culture where employees are engaged, especially when you can’t be in both markets simultaneously. 
  • Creating tribes that actively engage their audience on-air, online, and onsite 
  • Expertise building programming clocks, music sequencing, and fundamentals of strategy and tactics designed to increase station time, time spent listening, and occasions 
  • Sound design and audio architecture writing creative, impactful audio elements for station imaging and client commercials and updating to keep fresh 
  • Extremely creative in the development of unique content and multi-media strategies, and ways to publish in an omni-channel company.  
  • Work with sales team to provide solutions to clients and create monetizable programs, sponsorships, and events 
  • Attend other programming/sales meetings as requested 
  • Total responsibility for the overall sound of all stations 
  • Knowledge of multiple formats 
  • Experience in winning in a competitive landscape 
  • Creation and implementation of multi-purpose ideas that grow ratings, digital audience, and revenue 
  • Learn the Townsquare content publishing, social media procedures and help your team implement them to grow on-air, online, and on-site attendance 
  • Inspire others to strive for excellence beyond their limitations 
  • Able to do a co-hosted show, voice track or go live on one or more Townsquare radio stations when needed, vacation relief, sick days or in case of emergency, etc. 
  • Track record of maximizing endorsement revenue and opportunities for talent. 

 Qualifications 

  • Demonstrated success as a leader 
  • Strategic thinker and attentive to the trends in the business. 
  • Strong judgment 
  • 3+ Years of management experience 
  • Strong writing and communications skills 
  • On-air programming experience 
  • Familiarity with a wide variety of digital assets 
  • Strong business acumen 
  • Desire to win 

Benefits 

  • 3 weeks of PTO (+ 9 paid holidays) 
  • Medical, Dental, and Vision Insurance 
  • 401(k) Retirement Plan 
  • Casual, high-energy work environment 
  • Opportunity for upward mobility 
  • Company provided laptop 
  • Competitive salary + bonus program 
  • Company discounts 
  • Pet Insurance 
  • Time off for volunteering 
  • And much more… 

About Us 

Townsquare is a community-focused digital media, digital marketing solutions and radio company focused outside the Top 50 markets in the U.S. Our assets include Townsquare Interactive, a digital marketing services subscription business providing web sites, search engine optimization, social platforms and online reputation management for approximately 21,900 SMBs; Townsquare IGNITE, a proprietary digital programmatic advertising technology with an in-house demand and data management platform; and Townsquare Media, our portfolio of 357 local terrestrial radio stations in 74 cities with corresponding local news and entertainment websites and apps including legendary brands such as WYRK.comWJON.com, and NJ101.5.com, along with a network of national music brands including XXLmag.comTasteofCountry.comUltimateClassicRock.com and Loudwire.com

TOWNSQUARE MEDIA BROADCASTING, LLC MAINTAINS A DRUG-FREE WORKPLACE AND IS AN EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER. APPLICANTS MUST BE ELIGIBLE TO WORK IN THE U.S. 

Townsquare Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Townsquare Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Townsquare Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Townsquare Media’s employees to perform their job duties may result in discipline up to and including discharge. 

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What You Should Know About Director of Digital & Radio Content, Townsquare Media

Are you ready to take the helm as the Director of Digital & Radio Content with Townsquare Media in Midland/Odessa, TX? This full-time, in-office position offers you the unique opportunity to lead a vibrant team of content creators dedicated to producing engaging local content across multiple platforms. Imagine shaping the future of local media by guiding brands like Mix 97.9-FM and KBAT 99.9-FM, enhancing their on-air and online presence. You’ll develop a clear vision for our content strategy, tapping into your creativity and expertise in digital and radio formats. As a leader, you'll not only mentor your team but also dive into content creation, crafting compelling stories and clickable online articles that resonate with the community. You’ll collaborate closely with on-air personalities, production teams, and sales partners to drive audience engagement and local advertising success. Furthermore, with comprehensive training provided, you’ll sharpen your skills in both digital and on-air content creation. At Townsquare Media, we value a culture of creativity and excellence, offering competitive salaries, bonuses, and a full suite of benefits to ensure your well-being. If you're passionate about transforming local media and inspiring a talented team, join us in making a difference in Midland/Odessa!

Frequently Asked Questions (FAQs) for Director of Digital & Radio Content Role at Townsquare Media
What does the Director of Digital & Radio Content at Townsquare Media involve?

The role of Director of Digital & Radio Content at Townsquare Media involves leading the local content team's strategy to create and distribute engaging content across various platforms. This includes overseeing on-air programming, online content, and collaborating with various departments to enhance audience engagement.

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What qualifications are needed for the Director of Digital & Radio Content at Townsquare Media?

Candidates for the Director of Digital & Radio Content position at Townsquare Media should have a strong management background, excellent writing skills, and at least 3 years of experience in content creation and on-air programming. Strategic thinking and familiarity with digital assets are crucial for success in this role.

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What are the job responsibilities of the Director of Digital & Radio Content at Townsquare Media?

The Director of Digital & Radio Content at Townsquare Media is responsible for creating and implementing content strategies, mentoring staff, fostering audience engagement, managing multiple radio stations, and collaborating with sales to create monetizable programs and events.

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What benefits does the Director of Digital & Radio Content position offer at Townsquare Media?

The Director of Digital & Radio Content position at Townsquare Media offers a competitive salary, bonuses, health benefits, 401(k) retirement plans, generous PTO, opportunities for upward mobility, and a creative work environment that fosters collaboration.

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How does Townsquare Media support its content team in the Director of Digital & Radio Content role?

Townsquare Media provides extensive training and resources for its content team, covering both digital and on-air content creation. This support enables the Director of Digital & Radio Content to lead effectively and ensure their team excels in producing top-tier content.

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What kind of experience is beneficial for the Director of Digital & Radio Content at Townsquare Media?

Experience in radio programming, leadership, digital content curation, and strong business acumen are beneficial for the Director of Digital & Radio Content role at Townsquare Media. Familiarity with audience engagement strategies and a competitive mindset will enhance your effectiveness.

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Is the Director of Digital & Radio Content role at Townsquare Media full-time?

Yes, the Director of Digital & Radio Content position at Townsquare Media is a full-time, in-office role, requiring involvement in daily media operations and close collaboration with the local content team.

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Common Interview Questions for Director of Digital & Radio Content
Can you describe your management style as a Director of Digital & Radio Content?

When discussing your management style, focus on how you empower your team and encourage collaboration. Mention specific examples of how you've nurtured talent in previous roles, supporting team members to achieve their personal and professional goals.

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What strategies would you implement to enhance audience engagement at Townsquare Media?

To enhance audience engagement, I would implement a multimedia content strategy that leverages both on-air and online platforms. Discuss using analytics to understand audience preferences and creating engaging, hyper-local content that resonates with the community to drive interaction.

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How do you approach content curation and creation in a competitive landscape?

In a competitive landscape, I focus on originality and audience relevance. Highlight your track record in differentiating content offerings and how you analyze competitor strategies to ensure that your content stands out while meeting audience needs.

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What experience do you have in nurturing talent within a content team?

Discuss your experience in mentoring individuals by sharing examples of how you've identified strengths within your team and provided opportunities for growth. Emphasize the importance of creating a positive culture where employees feel valued and driven to excel.

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How would you handle internal conflicts within your content team?

When addressing internal conflicts, emphasize your conflict resolution skills. Talk about your approach to mediation, steering discussions towards common goals, and ensuring all voices are heard to maintain a cooperative environment.

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Can you provide an example of a successful digital content campaign you've led?

Share a specific campaign that had measurable success, detailing your approach to strategy, execution, and metrics used to gauge effectiveness. Highlight creativity, teamwork, and the impact it had on audience growth or engagement.

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What would your process be for creating a radio programming schedule?

Outline your data-driven approach for developing program schedules, taking into account audience demographics, peak listening times, and feedback from listeners. Discuss how music selection and content themes are integral to the scheduling process.

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How do you stay current with digital media trends?

Explain your commitment to learning by discussing your methods for staying informed, such as following industry blogs, attending conferences, and networking with peers. Show that you're proactive in keeping up with technological advancements and content strategies.

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How would you launch a new local content initiative at Townsquare Media?

Describe a structured approach for launching a new initiative, including research, audience targeting, team involvement, and feedback mechanisms. Emphasize how you would measure success post-launch and adapt based on data insights.

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What do you see as the biggest challenge facing radio content today?

Discuss contemporary challenges like competition from streaming platforms and shifts in audience habits. Illustrate your analytical mindset by proposing innovative solutions or adaptations your team can undertake to thrive in the evolving media landscape.

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Mission Driven

Townsquare is not afraid to try new things and new ways of doing business. We are a non-traditional multi-media company with a vision of making the all of our media experiences integrated, thus more effective for our clients and more exciting for ...

109 jobs
MATCH
VIEW MATCH
FUNDING
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
SALARY RANGE
$60,000/yr - $80,000/yr
EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
November 28, 2024

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