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Digital Marketing Sales Executive

Digital Marketing Sales Executive

Townsquare Media Lufkin is looking for a dynamic sales executive to join our media and digital advertising team! You will be selling local advertising for our innovative stations & all of its platforms, plus programmatic digital advertising and website platforms that include development, SEO and mobilization of sites.

This role has a competitive compensation package with uncapped earning potential. If you want to grow professionally, can move at the speed of light and still have fun - Well then we want to talk to you!

Responsibilities

  • Prospect for qualified local and regional businesses; conduct thorough Customer Needs Analysis (C N A); present and close appropriate marketing solution programs. These programs may include any of Townsquare Media’s many assets for clients: Broadcast and Online radio, digital products such as display, streaming, loyalty programs, e-commerce, audience extension and digital marketing services.
  • Leverage our live event platform through sponsorship and sales programs to new and existing clients.
  • Create new relationships with local and regional businesses in our area.
  • Work with local and corporate marketing teams to develop campaign support materials.
  • Responsible to accurately project revenues, meet and exceed monthly budgets for all product lines and overachieve annual budgets.
  • Enter new customer data and other sales contract details for station clients.
  • Follow accountabilities set forth by your Sales Manager to help guide you to success achieving monthly sales quotas consistently.
  • Provide insight and value to executive management to shape the future of our organization.

Qualifications

  • Goal oriented, a strong work ethic and a strong desire to learn.
  • Previous sales experience- A history of success with customers and a proven ability to develop and grow revenue.
  • Knowledge and experience with digital media.
  • The successful candidate will be smart, curious, tenacious, entrepreneurial, independent, passionate, and enthusiastic, and work with urgency to meet deadlines.
  • Accomplished at prospecting and qualifying.
  • Ability to engage clients quickly and develop rapport, with excellent communication and problem-solving skills.
  • Associates/Bachelor’s business/marketing-related degree or equivalent experience.
  • Valid driver’s license, auto insurance, and vehicle required.

Benefits

  • Weekly, Monthly, and Quarterly contests
  • Uncapped commission potential
  • 3 weeks of Vacation Time
  • Company provided Laptop
  • Medical, Dental, and Vision Insurance
  • 401(k) Retirement Plan
  • High Energy Work Environment
  • Opportunity for Upward Mobility- The growth opportunity is great.  TSM is a fast growing public company offering unlimited earning potential to our managers and salespeople.

About Us
Townsquare is a radio, digital media, entertainment and digital marketing solutions company principally focused on being the premier local advertising and marketing solutions platform in small and mid-sized markets across the U.S. Our assets include 320 radio stations and more than 330+ local websites in 67 U.S. markets, a digital marketing solutions company (Townsquare Interactive), a proprietary digital programmatic advertising platform (Townsquare Ignite) and approximately 200 live events with over one million attendees each year. Our brands include local media assets, iconic regional and national events such as the Taste of Country Music FestivalWE FestCountry Jam, the Boise Music Festival, the Red Dirt BBQ & Music Festival and Taste of Fort Collins; and leading tastemaker music and entertainment websites such as XXLmag.comTasteofCountry.com and Loudwire.com.

TOWNSQUARE MEDIA BROADCASTING, LLC MAINTAINS A DRUG-FREE WORKPLACE AND IS AN EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER. APPLICANTS MUST BE ELIGIBLE TO WORK IN THE U.S.

Townsquare Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Townsquare Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Townsquare Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Townsquare Media’s employees to perform their job duties may result in discipline up to and including discharge.

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CEO of Townsquare Media
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Bill Wilson and Dhruv Prasad
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Average salary estimate

$75000 / YEARLY (est.)
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$100000K

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What You Should Know About Digital Marketing Sales Executive, Townsquare Media

Are you ready to kickstart your sales career with a dynamic role as a Digital Marketing Sales Executive at Townsquare Media in Lufkin, TX? We’re looking for an enthusiastic and driven individual to join our vibrant media and digital advertising team! You’ll be at the forefront of selling local advertising and will harness the power of our innovative platforms, which include programmatic digital advertising and engaging website solutions like development, SEO, and mobilization. In this exciting position, your tasks will include crafting strong relationships with local businesses, conducting detailed Customer Needs Analyses, and presenting tailored marketing solutions that incorporate our extensive range of digital products and services. You’ll have the chance to leverage our unique live event platform to create sponsorship and sales programs. Plus, working hand-in-hand with our local and corporate marketing teams, you’ll develop impactful campaign materials. With uncapped earning potential and a supportive, high-energy work environment, the sky's the limit for your growth. If you're ambitious, love the thrill of sales, and enjoy helping businesses succeed through innovative advertising solutions, then Townsquare Media is the place for you! We can’t wait to see the amazing things you’ll achieve.

Frequently Asked Questions (FAQs) for Digital Marketing Sales Executive Role at Townsquare Media
What does a Digital Marketing Sales Executive at Townsquare Media do?

A Digital Marketing Sales Executive at Townsquare Media is responsible for selling local advertising across various innovative platforms. This includes conducting Customer Needs Analyses, presenting marketing solutions, prospecting businesses, and leveraging digital products to foster client relationships and sales growth.

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What qualifications do I need to be a Digital Marketing Sales Executive at Townsquare Media?

To excel as a Digital Marketing Sales Executive at Townsquare Media, candidates should possess a strong work ethic, excellent communication skills, and a history of successful sales. An Associate's or Bachelor's degree in business or marketing, along with prior sales experience, is highly beneficial. Knowledge of digital media is also advantageous.

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Are there opportunities for growth as a Digital Marketing Sales Executive at Townsquare Media?

Absolutely! Townsquare Media prides itself on offering exceptional upward mobility opportunities for passionate individuals. The organization supports professional growth with ample resources and a vibrant workplace culture, making it an ideal environment for advancing your career as a Digital Marketing Sales Executive.

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What benefits can I expect as a Digital Marketing Sales Executive at Townsquare Media?

As a Digital Marketing Sales Executive, you'll enjoy a competitive compensation package, including uncapped commission potential, generous vacation time, medical, dental, and vision insurance, a 401(k) retirement plan, and a company-provided laptop, among other perks that foster a high-energy work environment.

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How does the digital advertising process work at Townsquare Media?

At Townsquare Media, the digital advertising process involves a comprehensive approach starting from prospecting local businesses, understanding their needs, and presenting tailored marketing solutions utilizing the company's innovative platforms. The focus remains on creating relationships and driving measurable results through performance-focused advertising.

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What skills will help me succeed as a Digital Marketing Sales Executive at Townsquare Media?

Success as a Digital Marketing Sales Executive at Townsquare Media hinges on strong communication and problem-solving skills, the ability to engage quickly with clients, goal orientation, persistence, and knowledge of digital media solutions. Building rapport and understanding client needs are critical components driving success.

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What is the work environment like for a Digital Marketing Sales Executive at Townsquare Media?

The work environment for a Digital Marketing Sales Executive at Townsquare Media is high-energy and collaborative. The team encourages creativity and provides the resources needed for professional development. You will enjoy working with a passionate group of individuals committed to achieving success and fostering a supportive culture.

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Common Interview Questions for Digital Marketing Sales Executive
How do you approach prospecting for new clients as a Digital Marketing Sales Executive?

To approach prospecting effectively, I utilize a mix of research on potential clients, networking within the community, and leveraging existing relationships. I focus on understanding client needs and presenting tailored marketing solutions that align with their business goals.

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Can you describe a successful sales campaign you've conducted in the past?

In my previous role, I launched a digital marketing campaign for a local business. By understanding their target audience and using targeted advertising across various platforms, I was able to increase their customer engagement significantly, resulting in a 30% boost in sales during the campaign period.

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What strategies do you use to maintain relationships with existing clients?

Maintaining relationships involves regular check-ins, providing value through insights and updates on marketing trends, and being proactive in addressing any client concerns. Building trust and showing genuine interest in their success fosters stronger, long-term partnerships.

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How do you handle objections from potential clients?

I handle objections by listening carefully to the client's concerns and empathizing with their viewpoint. Then, I provide clear, factual responses that address their objections while emphasizing the value and potential return on investment our advertising solutions offer.

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Why do you want to work as a Digital Marketing Sales Executive at Townsquare Media?

I am drawn to Townsquare Media because of its innovative approach to advertising and community engagement. The opportunity to work with a dynamic team and help local businesses thrive through digital marketing aligns with my passion for sales and marketing.

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What role does digital media play in local advertising today?

Digital media plays a crucial role in local advertising today by allowing businesses to reach their target audience more efficiently and effectively. Channels like social media, SEOs, and programmatic advertising provide measurable results that help businesses tailor their strategies based on data-driven insights.

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How do you stay updated with the latest trends in digital marketing?

I stay updated with digital marketing trends by following industry blogs, participating in webinars, and engaging in professional networks. Continuous learning helps me adapt to changes and implement the latest strategies to benefit my clients.

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What tools do you use for tracking sales performance?

I utilize various CRM tools for tracking sales performance and lead management. These tools provide insights into customer interactions and sales analytics, allowing me to refine my strategies and stay organized in achieving my targets.

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How do you prioritize tasks when managing multiple clients?

Prioritizing tasks involves organizing clients by urgency and potential impact. I employ project management software to keep track of deadlines and ensure that I allocate my time effectively to meet the varying needs of each client.

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How do you define success in a sales role?

I define success in a sales role by the ability to meet and exceed sales targets, foster strong client relationships, and contribute positively to the team's overall performance. Building a loyal client base and facilitating their success through innovative advertising solutions is also key.

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Townsquare is not afraid to try new things and new ways of doing business. We are a non-traditional multi-media company with a vision of making the all of our media experiences integrated, thus more effective for our clients and more exciting for ...

109 jobs
MATCH
VIEW MATCH
FUNDING
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
SALARY RANGE
$50,000/yr - $100,000/yr
EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
November 29, 2024

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