Senior Product Marketing Manager

About Thunkable

Thunkable is the leading no-code platform that empowers users to design, develop, and deploy powerful, native mobile applications without writing a single line of code. Our mission is to make app development accessible to everyone, transforming passive consumers into active creators of technology. Founded in 2016 by Arun Saigal and Weihua Li, former members of the MIT App Inventor team, Thunkable has grown to support millions of users across 184 countries, including a quarter of Fortune 500companies.

Role Overview

As a Senior Product Marketing Manager at Thunkable, you’ll be the go-to person for bringing new Thunkable products, pricing, and features to market. You’ll help shape messaging, craft viral campaigns, collaborate with product and engineering, and most importantly, connect deeply with our developer audience.

Key Responsibilities

Own the product launch strategy: Build and execute go-to-market plans for new products and features.

Know our users inside and out: Dive deep into our developer community to understand their needs, behaviors, and motivations.

Craft compelling messaging: Create positioning and messaging that speaks to no-code builders, indie devs, and early adopters.

Make it go viral: Plan and execute creative, high-impact campaigns that drive buzz across channels like Product Hunt, Reddit, Twitter/X, and more.

Build narratives that convert: Write launch blogs, landing pages, emails, social copy, and in-product messaging that drive adoption.

Collaborate cross-functionally: Partner with engineering, sales, data, and customer success to ensure aligned and seamless go-to-market execution.

Measure what matters: Use analytics to track the performance of launches and continuously iterate.

Required Qualifications

Experience in Product Marketing: 6+ years of experience in product marketing, ideally at a SaaS, education technology, or developer-focused company.

Experience Launching Products: Ability to own and execute the full GTM lifecycle.

Experience with Community Engagement: A deep understanding of developer audiences, and/or no-code/low-code ecosystems.

Excellent Communications Skills:Strong writing and verbal communication skills, with the ability to create short-form, conversion-driven copy.

Preferred Qualifications

Experience in No-Code Platforms: Familiarity with no-code or low-code development platforms.

Start-Up Experience: Prior experience in Start-Up experience a plus

Software Experience: Experience with tools like Hubspot, Webflow, and Brevo a plus.

Life at Thunkable

Thunkable is on a mission to democratize app development and empower everyone to build without writing a single line of code. Our platform enables anyone to build and publish their iOS and Android apps for free. Today, non-engineers use Thunkable to prototype and share new ideas, develop proofs-of-concept for their own digital business, and design and ship their own ad-supported and premium apps. Thunkable was incubated at Google Research and MIT.

We are backed by Lightspeed, NEA, Owl Ventures, SV Angel, and Y-Combinator. Our founders are MIT engineers who want to extend the power and fun of creation to people who don’t code.

Joining Thunkable means joining a team of passionate, entrepreneurial and friendly people with different backgrounds, shared ideas, and similar goals.

What will you get when joining our team?

Get compensated: We offer competitive pay, equity, and benefits to our employees based on their location. You’ll get access to unlimited PTO regardless of your location.

Wellness and Training Budget: We value your well-being and want to invest in it. 

Work Where You Want: The company is based in San Francisco (with an office) but operates globally, with team members working across several cities, countries, and time zones (to facilitate async work, we prioritize countries and locations with a maximum two-hour time zone difference from those hubs: San Francisco, New York, and Dublin).

Shared values: Creativity, Openness, Transparency, Persistence, and Entrepreneurialism.

Challenge yourself: Acquire new abilities, interact with customers, enhance products, or learn design. We will encourage you to reach your full potential.

We believe that a diverse and inclusive workplace helps ensure we learn from each other’s different backgrounds, experiences, and perspectives and is critical for building a product that supports the wide range of our users’ needs. Thunkable is an equal opportunity employer and a pleasant and supportive place to work. Women, minorities, individuals with disabilities and protected veterans are encouraged to apply.

This position offers a competitive salary that is based on a combination of factors including location. The salary range for this role in San Francisco is between $100,000 and $150,000 per year and will be based on qualifications and skills. If the successful candidate is located in a different location or country, the salary may vary based on the cost of living, currency and other local factors. We are open to discussing salary with candidates who are interested in the role and may be willing to negotiate based on the candidate's experience and qualifications. We are committed to paying our employees fairly and providing opportunities for professional growth and development.