Customer Marketing Lead

We are looking for an experienced and motivated Customer Marketing Lead to join our Growth Marketing team. As the primary top funnel strategist, you’ll be accountable for developing, deploying, testing, and optimizing multi-channel adoption tactics across email, push notification, SMS, and landing pages in direct support of new client launches and our large database of existing clients. Your goal is to drive initial awareness, engagement, and ultimately new user registrations for Tapcheck.

This role reports into the Sr. Director of Growth Marketing and will work in close strategic coordination with our Customer Success, Product Marketing, Product, Engineering, and Data teams. The ideal candidate is a proven upper funnel adoption strategist and multi-channel subject matter expert with a passion for driving growth. This is a high-visibility, high-impact role in a fast-growing scale-up.

What You’ll Do:  

• Develop and deploy hyper-personalized, multi-channel adoption tactics for new and existing clients across email, push notification, SMS, and landing pages with emerging opportunities in other paid and owned channels
• Develop and deploy recurring promotions with a keen focus on generating positive ROI, while supporting broader Product-Led Growth (PLG) initiatives
• Regularly author strategy briefs for stakeholder buy-in that clearly capture the intent of your work, required dependencies, and how success will be measured
• Regularly monitor, analyze and document both channel (sends, clicks) and business metrics (funnel starts, registrations), providing insights and recommendations for improvement to stakeholders and leadership
• Create, maintain and improve deep audience segmentation and personalization strategies based on known and emerging user behavior, demographics, and traits
• Design and implement sophisticated test roadmaps that optimize campaign performance and show increment lift
• Collaborate closely with cross-functional teams, including Customer Success, Product Marketing, Product, Engineering, and Data

What You’ll Bring:  

• 5+ years in Customer Marketing or an adjacent function like Lifecycle Marketing with a strong understanding of outbound channel best practices (email, SMS, push notification) and funnel strategy
• Deep hands-on experience with Braze or a comparable communications platform (Iterable, Marketo) is required, including a strong understanding of automation logic, asset creation, channel test structure, and sophisticated targeting and personalization
• Experience working strategically alongside Sales, Product, and Data teams
• Excellent written and verbal communication skills with experience presenting to leadership groups
• Operationally excellent with a strong analytical mind—you let the performance data guide everything you do
• A self-starter with strong project management skills with a focus on ruthless prioritization
• Experience optimizing landing pages and deploying other paid and owned channels is a plus
• Experience working in fast-growing scale-ups a plus

This is a remote-friendly role. Ideally, candidates will sit in the following states: AL, AZ, CA, CO, DC, DE, FL, GA, ID, IL, LA, MA, MO, NC, NH, NJ, NV, NY, PA, OR, OH, RI, SC, TX, UT, VA, WA, WI 

About Tapcheck:

Tapcheck is a digital platform offering an easy and convenient way to access on-demand earnings early. Available at no cost to employers, our app-based on-demand pay solution helps relieve the financial stress that many employees experience on a daily basis. 

The Tapcheck team is passionate about our mission to improve financial wellness and boost business productivity. By giving workers the ability to transfer wages they’ve earned directly to their bank account or pay card without waiting for payday, Tapcheck eliminates the need for high-interest payday loans or employer-funded cash advances. 

How We Get Things Done: 

Our core values act as a steadfast guide, directing our decisions and anchoring our actions. We consider these values non-negotiable, especially when it comes to our hiring process. 

• Humility: We believe in the power of humility. We value team players who are down-to-earth, respectful, and open to learning from others. Our employees approach challenges with a positive attitude, acknowledging their strengths and weaknesses while celebrating the achievements of their colleagues. 
• Grit: We admire individuals with grit – those who demonstrate unwavering determination and resilience in the face of obstacles. At Tapcheck, we take pride in overcoming challenges together, pushing the boundaries of what is possible, and embracing failure as an opportunity for growth. 
• Raising the Bar: Continuous improvement is at the heart of our culture. We are committed to setting high standards and pushing ourselves to exceed them. We seek employees who are innovative and strive for excellence, constantly seeking ways to enhance our products, services, and processes. 
• Striving for Growth: We foster an environment that encourages personal and professional development. Our employees are driven to learn, grow, and adapt to new circumstances. We support individuals who take initiative, seek out new challenges, and actively contribute to their own growth and the growth of the company. 

Why Join Tapcheck?  

• Competitive Base + Bonus + Equity
• Flex PTO
• Health Insurance
• Dental Insurance
• Vision Insurance 
• 401K Match 

Compensation: $120,000 - $130,000 annual base salary + bonus + equity. The actual base salary will depend on numerous factors such as: location, experience, training, knowledge. and skills. Tapcheck reserves the right to amend, change, alter, and revise pay ranges and benefits offerings at any time. All applicants acknowledge that by applying to this position you understand that this specific pay range is contingent upon meeting the qualifications and requirements of the role, and for the successful completion of the interview selection and process. It is at the Company's discretion to determine what pay is provided to a candidate within the range associated with the role. 

Equal Employment Opportunity Policy 

Tapcheck, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.