Product Marketing Manager - Cape Town, SA

Here at FIXR we’re on a mission to be the number one ticketing platform globally. Ticket sales and event management can typically be a clunky, manual process, but our platform makes it easier than ever for event organisers to create seamless, user-friendly experiences for their customers. Not only that, we provide our organisers with data intelligence and insights that help profile their ticket buyers in order to retain and grow their audience over time.

We kickstarted our journey in 2015, and since then we’ve helped millions of people enjoy events all over the world; whatever size or type of event, we provide a comprehensive end-to-end solution for event organisers. While we’ve been a leading ticketing platform in the UK student events industry since our inception, we’ve seen explosive growth across wider industry areas, and we're now building on this accelerated momentum to expand into new verticals and markets globally. This is an exciting opportunity to join our close knit team as we drive new growth and lead the charge in building new event tech with exceptional support and service for an underserved events market.

Who You Are:

You are a strategic thinker and a confident self-starter with a talent for translating complex technical concepts into clear, customer-centric messaging. With experience in developing buyer personas, creating compelling content, and aligning cross-functional teams, you thrive in fast-paced, high-growth, start-up environments. You are proactive in identifying opportunities, able to push for them to be prioritised, and focused on driving meaningful results.

What the Role Involves:

As Product Marketing Manager, you will help communicate the value of FIXR to event organisers worldwide by shaping product messaging, positioning, and customer communication strategies. You will drive retention and acquisition efforts by aligning with the Product team to refine the roadmap based on customer insights. You will also collaborate closely with Sales to deliver compelling materials and strategies for successful deal closures. Your role will bridge the gap between Marketing, Product, Account Management and Sales, ensuring consistent and effective execution across all initiatives.

Key Responsibilities:

• Value Proposition and Messaging:
• Develop impactful, customer-centric messaging and positioning statements that resonate with our multiple buyer personas.
• Validate and refine messaging through customer insights and market research to ensure relevance and effectiveness.
• Collateral and Sales Enablement:
• Collaborate with commercial teams to train and support them in positioning our products and delivering our messaging effectively.
• Support the content team to create high-quality marketing materials (pitch decks, case studies, demo videos) that effectively communicate the value of our products to different audiences.
• Competitive Research:
• Conduct ongoing market and competitive analysis to identify key differentiation points.
• Aggregate and share insights with internal stakeholders to maintain a strong understanding of our competitive landscape.
• Go-to-Market Strategy:
• Work cross-functionally with Marketing, Product, and Sales teams to develop and execute go-to-market strategies for new product and feature launches.
• Plan and lead successful product launches that generate interest and drive engagement.
• Product Adoption:
• Develop a content strategy that generates awareness and interest in our product, working with the Content and Design teams to execute campaigns.
• Find and craft compelling stories for use in campaigns, on our website, and with clients to help them understand the benefits of our product.
• Customer Insights and Data-Driven Decisions:
• Conduct deep customer research and leverage data insights to develop personas, refine messaging, and optimise go-to-market strategies.
• Leadership and Mentorship:
• As a senior member of the marketing team, mentor and provide guidance to other marketers, ensuring they understand product marketing best practices and are aligned with our overall strategy.
• Take the lead on cross-functional initiatives that drive product adoption and growth.

• 6-9 years of experience in a product marketing or related role, with a proven track record in demand generation, product marketing, and content creation.
• Strong understanding of marketing trends and techniques, particularly within the B2B SaaS and tech industries.
• Excellent communication, organisational, and creative thinking skills.
• Proven ability to manage multiple projects efficiently in a fast-paced environment.
• Strong analytical skills to forecast, measure, and identify trends and challenges.

💰 Competitive salary plus bonus.

🪑Hybrid environment. We have an office in Cape Town and our team are office based for 3 days a week

🎁 Holiday perks. Claim a bonus holiday day for every year you are with us

🧑‍🏫 L&D budget for you and your team.

👫 Inclusive, social culture. Fun and dynamic with regular socials

🎟 Free tickets for FIXR events

At FIXR, we consider diversity a strength – inclusion fuels our ability to solve problems we never thought we could. Your application will be considered on its merits, without regard to your race, age, gender, religion, sexual orientation, disability status or anything else. If there is anything we need to know to enable you to fully participate in our interview process, please just let us know in your application.