Integrated Media Strategist

As our Integrated Media Strategist, you will...

Transform insights into impactful media campaigns. You will be a self-starter, adept at using audience insights and data to inform planning, substantiate hypotheses, evaluate results, and drive optimization.  This isn't just a job – it's your launching pad into the world of strategic media planning.

Be Accountable and Responsible

• Holistic media planning: Navigate and optimize paid media strategies across: digital, social, mobile, print, radio, television and out-of-home channels 
• Conduct deep-dive research to identify and evaluate potential media partners
• Overseeing inventory procurement, including contracting, spec gathering, and ad trafficking
• Managing in-market campaigns to ensure performance, delivery, and optimizations are on track
• Maintaining and updating paperwork related to media authorizations and insertion orders
• Assistance with gathering and compiling campaign media reporting and metrics
• Collaborating with the Analytics team to ensure proper tagging, reporting, insights, and optimization strategies are in place
• Daily oversight of campaign performance, pacing, and issue resolution to ensure performance, delivery, and optimizations are on track
• Managing program budgets, invoicing, and billing reconciliation

These are the qualifications we’re looking for

• 1-2 years of media planning and buying experience across digital/social/mobile, TV, radio, print, and/or OOH
• Bachelor’s degree preferred, and/or equivalent work experience
• Exceptional communication and negotiation skills (written & verbal)
• Experience with ad servers and ad verification (e.g., DCM, TDD, DV), including accurate campaign setup, creative trafficking, QA, optimization, troubleshooting, and reporting
• Experience with syndicated data sources and tools (e.g. MRI-Simmons, Telmar, Nielsen, Pathmatics)
• Detail-oriented and well-organized
• Effective time management skills – ability to prioritize and meet deadlines
• Proficiency with Microsoft Excel, and Google Workspace 

#LI-VM1

#LI-HYBRID

At MERGE, we’re committed to fostering an environment where our team members can thrive in both their careers and personal lives, ensuring they feel supported and empowered to succeed.

MERGE believes in transparency and equity. In accordance with state regulations, we’re proud to include salary ranges in our job postings to ensure fair compensation practices.

The salary range for this role is $56,8500 - $68,250, based on the individual’s skills, experience, qualifications, location, and other relevant factors. The salary pay range is subject to change and may be modified at any time.  

MERGE is proud to invest in benefits that include meaningful Medical, Dental, Vision, Life Insurance, 401K, Lifestyle Spending Account, Employer Paid Life & Disability Insurance, Flexible Time off & Holidays plus many other benefits and rewards.

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.