Yield Manager, Advertising

Stack Overflow is seeking a highly analytical and strategic Yield Manager to maximize the revenue potential of our digital advertising inventory, specifically through programmatic channels. The Yield Manager will focus on boosting programmatic revenue, balancing supply and demand, enhancing monetization through data-driven analysis, optimizing ad placements, pricing strategies, and ensuring efficient utilization of our inventory to sustain growth. 

Key Responsibilities

• Develop and oversee the strategy for open auction inventory, running pricing and category experiments to maximize revenue, while maintaining a positive user experience
• Act as a liaison between the Director of Ad Operations and demand partners to ensure successful technical updates and implementations related to programmatic advertising
• Monitor ad inventory levels and implement A/B testing and other experimental strategies to enhance ad performance and increase overall yield
• Collaborate with Data Analysts, Ad Operations, and Product teams to ensure efficient ad placements and inventory monetization
• Utilize data analytics and reporting tools to track and analyze key performance indicators, including inventory forecasts, fill rates, and eCPM
• Become a subject matter expert in Stack Overflow and Stack Exchange inventory to inform dynamic pricing rules and sales efforts in key areas such as geography, topic trends, and site/tag trends
• Stay updated on industry trends to inform strategic decisions
• Analyze programmatic demand partner performance and provide insights to adjust inventory allocation

Qualifications & Skills

• 3+ years of progressive experience in programmatic advertising, yield management, ad operations, or a related role
• Extensive knowledge of Ad Technologies such as Google Ad Manager and various SSPs/DSPs
• High level of understanding and experience in programmatic advertising, the Ad Tech industry, and its ecosystem
• Experience with ad inventory management, revenue attribution, pricing analysis and strategy, and programmatic auction techniques
• Strong analytical mindset with expertise in tools like Excel, Google Sheets, and BI
• Ability to efficiently communicate findings and progress to cross-functional teams, senior leadership, and stakeholders
• Established relationships with programmatic partners (preferred)
• Excellent written and verbal communication skills   #LI-Remote #LI-KS1