Job details

Junior Lead Qualification Analyst

Sprinto is a leading platform that automates information security compliance. By raising the bar on information security, Sprinto ensures compliance, healthy operational practices, and the ability for businesses to grow and scale with unwavering confidence. We are a team of 200+ employees & helping 1000+ Customers across 75+ Countries. We are funded by top investment partners Accel, ELEVATION & Blume Ventures and have raised 32 Million USD in funding, including our latest Series B round.

Role Purpose and Objectives

We seek a motivated and detail-oriented Lead Qualification Specialist to join our team. In this role, you will evaluate and qualify incoming leads generated through marketing efforts and nurture them until they are ready to be passed to the sales team. The ideal candidate has strong communication skills, is proficient in using CRM and marketing automation tools, and has a keen understanding of lead qualification frameworks.

As a Lead Qualification Specialist, you will be critical in driving our company’s growth by ensuring that our sales team engages only with high-quality, sales-ready leads. You will collaborate closely with both the marketing and sales teams to optimize the lead qualification and handoff process, ensuring maximum efficiency and alignment.

Responsibilities

Lead Evaluation and Qualification:

- Review and evaluate leads from various sources (marketing campaigns, website, events, Outbound campaigns, etc.).

- Apply lead qualification frameworks to determine lead readiness and prioritize high-quality leads. - Segment leads based on interest, engagement level, and stage in the buying cycle.

Lead Nurturing:

- Engage with leads through phone calls, emails, LinkedIn messages and other communication channels to assess interest and potential fit.

- Provide leads with relevant content (whitepapers, case studies, product information) to guide them through the sales funnel.

- Regularly follow up with leads to nurture interest and build long-term relationships.

Collaboration with Sales and Marketing Teams:

- Work closely with the sales team to ensure smooth handoff of qualified leads, providing context and insights for better engagement.

- Provide feedback to marketing on lead quality and share insights to improve lead generation efforts. - Maintain a feedback loop between marketing and sales to ensure lead quality and conversion optimization.

CRM and Data Management:

- Maintain accurate and up-to-date lead information in the CRM system (HubSpot)

- Regularly update lead statuses, document interactions, and ensure data hygiene.

- Generate reports on lead qualification progress, conversion rates, and other key metrics.

Performance Tracking and Reporting:

- Monitor key lead qualification metrics, including response times, lead-to-opportunity conversion rates, and engagement levels.

- Analyze lead sources and provide insights into the most effective channels for generating high-quality leads.

- Continuously assess and improve lead qualification processes.

Utilize Automation Tools:

- Leverage marketing automation platforms (e.g., HubSpot, Outplay, Apollo, LinkedIn Sales Nav) to automate follow-up processes and nurture leads at scale.

- Strong verbal and written communication skills

Requirements

Bachelor’s degree in Marketing, Business, or a related field.
Minimum 1-2 years of Proven experience in lead qualification, inside sales, or similar role.
Proficiency with CRM systems (HubSpot) and marketing automation tools (Outplay, Apollo)
Familiarity with lead qualification frameworks.
Strong communication and interpersonal skills, with the ability to engage ledas professionally via email and phone.
Analytical mindset with experience in tracking and reporting on key metrics.- Ability to work independently and collaborate effectively with cross-functional teams.
Prior experience in a B2B sales or marketing environment.- Knowledge of AI-driven lead scoring or intent data platforms. Experience in fast-paced, high-growth industries (SaaS, technology, etc.).
Strong communication skills (verbal and written).
Detail-oriented with strong organizational skills.
Ability to multitask and manage time effectively.
Proficient in CRM systems and marketing automation platforms.

Benefits

Remote First Policy
5 Days Working With FLEXI Hours
Group Medical Insurance (Parents, Spouse, Children)
Group Accident Cover
Company Sponsored Device
Education Reimbursement Policy

Sprinto Glassdoor Company Review

4.2

Sprinto DE&I Review

No rating

CEO of Sprinto

Girish Redekar

Approve of CEO

Average salary estimate

$55000 / YEARLY (est.)

min

max

$50000K

$60000K

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What You Should Know About Junior Lead Qualification Analyst, Sprinto

Are you ready to kickstart your career in the world of lead qualification? Sprinto, a cutting-edge platform that is revolutionizing information security compliance, is searching for a Junior Lead Qualification Analyst to join our vibrant team in Bengaluru. In this role, you'll dive into the fascinating world of marketing leads, evaluating and nurturing them to ensure only the best get handed over to our sales powerhouse. If you have a knack for communication and a passion for helping businesses grow confidently, this could be the perfect opportunity for you! As a Junior Lead Qualification Analyst at Sprinto, you will engage with leads from various sources and apply your analytical skills to segment and prioritize them based on their readiness to purchase. You’ll work closely with both the marketing and sales teams, helping to create seamless transitions that make the sales process efficient and fruitful. We're all about teamwork and collaboration here, and you will be crucial in providing valuable insights to our marketing efforts. With a focus on continuous improvement, you’ll analyze performance metrics and help us refine our strategies. This is more than just a job; it's a stepping stone into a fantastic career in a fast-paced, growth-oriented environment. Along with that, you’ll enjoy flexible working hours, remote-first policies, and a whole host of benefits. If you're excited to grow your skills and contribute to Sprinto's mission of enhancing information security for businesses globally, we would love to hear from you!

Frequently Asked Questions (FAQs) for Junior Lead Qualification Analyst Role at Sprinto

What does a Junior Lead Qualification Analyst do at Sprinto?

A Junior Lead Qualification Analyst at Sprinto evaluates and qualifies incoming marketing leads, ensuring that only the highest quality leads are passed on to the sales team. This involves engaging with leads through various channels and nurturing them to assess their potential fit and readiness for sales.