Paid Media Specialist

To apply for the Paid Media Specialist role at Smartly, you should have at least 3 years of experience in Digital Paid Media roles, particularly in B2B digital advertising. Experience with LinkedIn and Google paid media campaigns is essential, with familiarity in publisher buys and programmatic channels being a plus. Strong analytical skills and proficiency in tools for data reporting, such as Google Sheets or Excel, are also crucial.

As a Paid Media Specialist at Smartly, your responsibilities will include executing and optimizing paid social media campaigns across LinkedIn and Google, analyzing campaign performance, and identifying improvement opportunities to meet KPIs. You will also maintain performance reports and develop A/B testing strategies to enhance campaign effectiveness.

In the Paid Media Specialist role at Smartly, you’ll deepen your understanding of various paid media channels while mastering optimization techniques to drive lower-funnel conversions. You'll learn how to effectively leverage analytics for data-driven decision-making and enjoy hands-on experience with campaign execution, project management, and collaboration across teams.

Absolutely! Smartly is committed to the professional development of its employees. As a Paid Media Specialist, you’ll have numerous opportunities to expand your skill set, take on new challenges, and explore career advancement within our dynamic global team.

At Smartly, diversity, equity, and inclusion are at the heart of our operational values. We believe that a diverse team fosters creativity and innovation. We actively work to create an inclusive environment where everyone, regardless of their background, feels respected and heard, contributing to a vibrant and collaborative workplace.

In the Paid Media Specialist role at Smartly, familiarity with tools such as Google Analytics for performance tracking, as well as reporting tools like Tableau or Improvado, is beneficial. Additionally, a solid grasp of A/B testing practices, along with skills in Google Sheets or Excel for data manipulation, will enhance your ability to succeed in this role.

The work culture at Smartly is collaborative and innovation-driven. We encourage open communication and value everyone’s contributions. As a Paid Media Specialist, you’ll work alongside talented professionals from various backgrounds, fostering an atmosphere where creativity thrives and ideas are actively shared and explored.

When responding, highlight your specific experiences with LinkedIn Ads, including the types of campaigns you've managed, your approach to targeting, and how you monitored performance metrics. Providing a concrete example of a successful campaign can help demonstrate your skills.

Discuss the key performance indicators (KPIs) you focus on, such as CTR, CVR, and CPL. Explain how you track these metrics across different platforms and use the data to optimize future campaigns.

Outline your approach to A/B testing by detailing the elements you test (ad creatives, messages, landing pages). Emphasize the importance of running tests in a controlled environment and how you analyze the results to inform future strategies.

Explain your troubleshooting process for underperforming campaigns. Mention key metrics you analyze, possible reasons for underperformance, and how you would adjust strategies, such as tweaking targeting or ad creative.

Talk about the data analysis tools you’ve used, such as Google Analytics, Tableau, or Excel. Highlight specific examples of how you’ve utilized those tools to gain insights and optimize campaigns.

Share your experience in collaborating with creative teams, emphasizing communication, presentation of campaign goals, and how you guide them to create high-performing assets while ensuring alignment with overall campaign objectives.

Discuss how you communicate with stakeholders to understand the business objectives thoroughly. Explain how you translate these goals into measurable KPIs for your campaigns and how you adjust strategies according to business performance reviews.

Mention key challenges such as evolving algorithms, audience segmentation, and competition. Provide insight into how you stay informed on trends and adapt your strategies to navigate these challenges.

Prepare a brief case study of a specific campaign, outlining your role, the strategy used, the results achieved, and what you learned. Highlight metrics that showcase the campaign's success.

Explain your project management approach, including tools you use for organization and how you assess campaign needs to prioritize effectively. Provide examples demonstrating your ability to meet deadlines while ensuring quality.