Senior Marketing Activation Manager - job 1 of 3

Job Summary

A company is looking for a Marketing Activation Senior Manager, responsible for aligning marketing performance initiatives with broader business objectives.

Key Responsibilities

• Partner with campaign teams to refine strategies and ensure robust data and technology frameworks for multi-channel campaigns
• Collaborate with stakeholders to translate campaign objectives into technical execution plans for optimal data flow and performance measurement
• Design campaign solution architecture, oversee marketing systems configuration, and coordinate tracking mechanisms to monitor campaign outcomes

Required Qualifications

• Bachelor's degree in Marketing, Information Technology, Business, or a related field; equivalent experience will be considered
• 10+ years of experience in digital marketing, marketing operations, or technical project management focused on data-driven strategies
• 5+ years of advanced proficiency with marketing technology platforms such as Salesforce CRM, Google Analytics, and others
• Proven track record of designing and implementing technical solutions for marketing campaigns, including data architecture and system integration
• Strong understanding of data integration and marketing analytics, with experience managing complex projects in a fast-paced environment