Senior Marketing Activation Manager - job 3 of 3

Job Summary

A company is looking for a Marketing Activation Senior Manager.

Key Responsibilities

• Partner with campaign teams to refine strategies and ensure multi-channel campaigns are supported by data and technology frameworks
• Design campaign solution architecture and oversee the configuration of marketing systems to ensure data flow and compliance
• Coordinate tracking mechanisms and performance metrics, providing insights and recommendations for campaign optimization

Required Qualifications

• Bachelor's degree in Marketing, Information Technology, Business, or a related field; equivalent experience will be considered
• 10+ years of experience in digital marketing, marketing operations, or technical project management
• 5+ years of advanced proficiency with marketing technology platforms (Salesforce CRM, Google Analytics, etc.)
• Proven track record of designing and implementing technical solutions for marketing campaigns
• Strong understanding of data architecture, integration, and marketing analytics