Senior Email Marketing Manager - job 1 of 2

Job Summary

A company is looking for a Senior Email & Nurture Marketing Manager, Prospect Journey.

Key Responsibilities:

• Oversee the lead nurture program, optimizing contact and messaging strategies to engage prospects
• Manage experimentation and optimization of key performance indicators for each journey stage
• Collaborate with cross-functional teams to design marketing automation programs and analyze campaign performance

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• Minimum of 8 years of experience in marketing automation, lead nurturing, and lifecycle marketing
• Expertise in email marketing best practices and advanced proficiency in segmentation and analytics
• Strong understanding of marketing funnel dynamics and experience in member journey mapping
• Exceptional analytical skills with a proven ability to translate data insights into actionable strategies