Senior Marketing Director - job 1 of 6

Job Summary

A company is looking for a Senior Director of Marketing to lead demand generation and product marketing efforts.

Key Responsibilities

• Own and execute campaign strategies to drive revenue growth through demand generation
• Craft messaging and positioning for products, collaborating with Product and Sales for go-to-market strategies
• Lead and scale a high-performing marketing team while collaborating cross-functionally to enhance buyer journeys

Required Qualifications

• 10+ years of B2B marketing experience with a focus on demand generation
• Proven track record in scaling pipeline for companies with $20M+ in revenue
• Deep experience with marketing automation platforms, CRMs, and analytics tools
• Expertise in product marketing fundamentals and managing agile teams
• Experience in implementing lead scoring and nurturing workflows