Senior Customer Marketing Manager - job 2 of 3

Job Summary

A company is looking for a Senior Manager of Customer Marketing.

Key Responsibilities

• Design and implement scalable customer education and certification programs
• Lead customer advocacy programs and develop community-building initiatives
• Create and manage customer content and lifecycle retention campaigns

Required Qualifications

• 7+ years of experience in customer marketing, lifecycle marketing, or community/content roles within an EdTech company
• Experience in building and managing a customer marketing team in a growing SaaS business
• Deep empathy for educators and school leaders, with a focus on retention and loyalty
• Data-driven mindset with the ability to analyze customer engagement metrics
• Strong project management skills to handle multiple initiatives and stakeholders