SAS Database Marketing Analyst

Job Summary

A company is looking for a SAS Database Marketing Analyst, responsible for developing marketing campaign populations for retail direct marketing initiatives.

Key Responsibilities

• Develop and extract target populations for marketing campaigns based on specifications
• Collaborate with marketing teams to document campaign list requirements and resolve issues
• Provide insights on campaign populations and ensure quality assurance for campaign development

Required Qualifications

• Excellent SQL and relational database skills
• At least 2 years of recent experience with SAS or other statistical and data analysis tools
• Proficiency in Microsoft Office, particularly Excel and Access
• Familiarity with marketing campaign concepts and customer segmentation
• Understanding of direct marketing and campaign management concepts