B2B Product Marketing Specialist

Job Summary

A company is looking for a Product Marketing Specialist - B2B.

Key Responsibilities

• Develop and promote product marketing resources to communicate product value propositions
• Plan and execute cross-channel marketing campaigns to drive brand awareness and engagement
• Collaborate with product and sales teams to assist with successful product launches and maintain marketing collateral

Required Qualifications

• 2-3+ years of experience in marketing, communications, or a related field
• Familiarity with product marketing principles and best practices
• Experience managing social media content across platforms
• Strong project management skills with the ability to handle multiple priorities
• Experience in B2B marketing is preferred