Retention Marketing Manager - job 1 of 3

Job Summary

A company is looking for a Retention Marketing Manager.

Key Responsibilities

• Develop and execute multi-channel strategies to engage Etsy sellers throughout their journey
• Collaborate with cross-functional teams to align campaigns with strategic product priorities
• Analyze campaign performance and optimize seller engagement using data-driven insights

Required Qualifications

• 3+ years of experience in Retention Marketing, preferably in e-commerce or marketplace settings
• Proven ability to create and implement sophisticated multi-channel strategies
• Strong technical proficiency in Marketing Automation Platforms and HTML/CSS
• Experience working with Marketing Analytics teams to enhance engagement and product adoption
• Understanding of personalized marketing and lifecycle marketing best practices