Marketing & Communications Specialist

Job Summary

A company is looking for a Marketing & Communications Specialist to support Medicaid member engagement efforts.

Key Responsibilities

• Develop and execute multi-channel marketing and communication campaigns using Salesforce Marketing Cloud
• Support strategies that promote and retain Medicaid members
• Analyze and present campaign results to business stakeholders, providing actionable insights

Required Qualifications

• 3 years of experience in marketing or communications (healthcare experience preferred)
• 1-3 years of experience using Salesforce Marketing Cloud or a comparable marketing automation platform
• Proven track record in digital and email marketing
• Familiarity with omni-channel campaign execution
• Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook, SharePoint)