Product Marketing Specialist - job 5 of 17

Job Summary

A company is looking for a Product Marketer to lead go-to-market efforts across its Field Services SaaS portfolio.

Key Responsibilities

• Develop and execute go-to-market plans for product launches and major enhancements
• Translate technical features into benefit-driven messaging for Enterprise and SMB audiences
• Coordinate internal enablement with Sales, Support, and Customer Success teams

Required Qualifications

• 3+ years of experience in B2B SaaS marketing, preferably in a Product Marketing role
• Proven experience launching products or features and driving internal GTM alignment
• Strong writing and messaging skills with experience creating enablement materials
• Experience with both Enterprise and SMB audiences and understanding of their differing needs
• Proficiency in tools such as HubSpot, Salesforce, and other enablement or analytics platforms