Principal Marketing Analyst

Job Summary

A company is looking for a Principal Marketing Analyst to advise marketing leadership and connect marketing efforts to business outcomes.

Key Responsibilities

• Lead strategic analysis of marketing programs and campaigns to assess effectiveness
• Deliver actionable insights to enhance lead quality and improve acquisition and retention
• Partner with various teams to build integrated measurement frameworks and guide strategic planning

Required Qualifications

• Bachelor's or MBA in business, analytics, or a quantitative field with 10+ years in marketing or business analytics
• Deep global B2B SaaS or enterprise tech marketing expertise
• Proven track record of using data to influence senior stakeholders and drive business outcomes
• Robust cross-functional collaboration experience aligning marketing with sales goals
• Skilled in modern marketing/sales platforms and leveraging data from these systems