PPC Specialist - job 2 of 3

Job Summary

A company is looking for a PPC Specialist to support and develop marketing campaigns for the RateHawk brand.

Key Responsibilities

• Manage and optimize complex B2B Google Ads campaigns for lead generation
• Analyze campaign data to derive actionable insights and optimize performance metrics
• Collaborate with analytics teams to ensure data accuracy and effective tracking

Key Qualifications

• 5+ years of experience managing Google Ads campaigns targeting B2B audiences
• Proven analytical skills with experience in cohort analysis and performance segmentation
• In-depth knowledge of SEM performance metrics and successful campaign optimization
• Experience in B2B marketing and lead generation strategies
• Hands-on experience managing SEM budgets effectively to achieve targets