Senior CRM Specialist

Job Summary

A company is looking for a Senior CRM Specialist to enhance user experience and engagement through various messaging channels.

Key Responsibilities

• Build, develop, and optimize experiences in the Marketing Automation tool (Braze)
• Analyze user behavior and implement strategies to maximize conversion rates from free users to paid customers
• Execute marketing campaigns and manage quality assurance for communications across email, push, and in-app messaging

Required Qualifications

• At least 5 years of experience in Marketing Automation and CRM/campaign management platforms
• Experience in creating and executing A/B and multi-variate tests
• Ability to analyze data to monitor campaign results and performance metrics
• Basic knowledge of HTML and CSS
• Fluent in English, with strong long-form writing skills