Performance Marketing Specialist - job 1 of 6

Job Summary

A company is looking for a Performance Marketing Specialist.

Key Responsibilities

• Manage and optimize Google and Bing Ads campaigns for healthcare clients
• Build and analyze attribution models using GA4, Tag Manager, and CRM data
• Implement local SEO strategies and collaborate with SEO/content teams

Required Qualifications

• Bachelor's degree required
• 2+ years of PPC & SEO digital marketing experience in an agency environment required
• Experience with Google Ads, Bing Ads, and Google Tag Manager required
• Familiarity with call tracking tools (e.g., CallRail, Invoca) required
• Strong GA4 and reporting tools (e.g., Looker Studio) experience required