Paid Search Specialist - job 2 of 2

Job Summary

A company is looking for a Paid Search Specialist to lead and optimize search engine marketing campaigns for retail clients.

Key Responsibilities

• Plan, manage, and optimize paid search campaigns on Google Ads to maximize visibility and ROI
• Monitor campaign spend daily/monthly to ensure responsible budget use
• Use analytics tools to track and report on KPIs, uncover insights, and improve outcomes

Qualifications

• Bachelor's degree in Marketing, Business, or related field (or equivalent experience)
• 3+ years of hands-on experience managing SEM campaigns with proven results
• Strong command of Google Ads, performance dashboards, and Google Analytics
• Able to interpret campaign data, identify trends, and make data-backed decisions
• Project management skills with the ability to manage multiple campaigns in a fast-paced environment