Consumer Insights Manager - job 1 of 2

Job Summary

A company is looking for a Manager of Consumer & Shopper Trends and Tools.

Key Responsibilities

• Identify and analyze macro trends in the OTC and adjacent categories to inform brand strategy and innovation
• Create compelling presentations and materials to communicate trends and insights to brand teams and retailers
• Collaborate with teams to integrate trend analysis into ongoing brand and category strategies

Required Qualifications

• Bachelor's degree in Marketing, Business, Consumer Insights, or a related field
• Experience managing vendor relationships and utilizing external resources for trend analysis
• 3-5 years of experience in trend analysis, market research, or related roles, preferably within the consumer goods or OTC sectors
• Proficiency in data visualization tools to create impactful presentations and reports
• Ability to work collaboratively across teams and influence stakeholders