Senior Sales Manager

As a Senior Sales Manager at Relay, you will lead and coach a talented team of Account Executives, execute a new acquisition B2B sales motion, and build strategic partnerships to drive revenue growth across North America. You'll be pivotal in shaping our sales strategy, analyzing data, and collaborating with cross-functional teams to create a robust sales environment.

Ideal candidates for the Senior Sales Manager role at Relay should have 3-5 years of experience managing a sales team, particularly in a startup setting. A background in B2B SaaS or fintech and experience working with SMBs in North America also stands out. Passion for coaching and a results-driven mindset are essential!

Relay emphasizes work-life balance for its Senior Sales Managers by offering flexible vacation days, a hybrid work environment, and comprehensive health benefits from day one. Additionally, we provide time off during the end-of-year holidays to recharge, ensuring our team remains healthy and productive.

The Senior Sales Manager role at Relay directly supports small business growth by refining our sales processes to meet the unique needs of SMBs. By analyzing market dynamics and forging strategic partnerships, you will help expand Relay's reach and effectiveness in providing essential financial management tools.

Yes! Relay prides itself on being a dog-friendly workplace. Senior Sales Managers can enjoy coming to a welcoming environment that encourages bringing in pets as a part of our inclusive office culture, primarily based in our Toronto location.

As a Senior Sales Manager at Relay, you’ll have numerous opportunities for personal and professional growth through mentorships, continuous feedback, and collaboration. We are committed to your success and development within a supportive environment that encourages you to take initiative.

The interview process for the Senior Sales Manager role at Relay includes a series of stages: a video call with Talent team, an interview with the Director of Sales, a whiteboard session followed by a presentation, and a final interview with a Leadership team member. This structured approach allows for a thorough evaluation and a chance to showcase your skills.

To effectively prioritize tasks as a Senior Sales Manager, start by assessing the importance and urgency of each project. Use a systematic approach like the Eisenhower matrix to categorize tasks, focusing first on high-impact activities that drive revenue and support team development.

In my experience as a Senior Sales Manager, I prioritize developing my team through personalized coaching sessions and providing constructive feedback. By setting clear objectives and regularly checking in, I'm able to foster both individual and team accountability, resulting in improved performance and growth.

Essential strategies for B2B sales success include understanding your target market, leveraging data to tailor your approach, building strong relationships, and continuously iterating on your sales process based on feedback and market trends. It's crucial to align sales efforts with overall business goals.

In my previous role, I implemented a multi-channel sales strategy that integrated content marketing and direct outreach. By creating valuable resources and targeting our messaging to specific SMB pain points, we saw a 30% increase in lead conversion rates, showcasing the strategy's success.

To keep my team motivated, I foster a positive and collaborative culture by recognizing accomplishments, setting achievable yet challenging sales targets, and creating a rewards program to celebrate milestones. I ensure that our team knows their contributions lead to real impacts for small businesses.

When evaluating sales performance, I prioritize metrics such as lead conversion rates, average deal size, sales cycle length, and team productivity. Monitoring these key performance indicators helps me identify areas for improvement and strategize accordingly for ongoing growth.

Handling objections requires active listening and empathy. I ensure to acknowledge the client's concerns, provide clear and relevant information addressing those concerns, and emphasize the value our solution brings to their business. Following up and maintaining open lines of communication is also crucial.

In a past role, I faced a challenging sales period due to market changes. I gathered my team to analyze the situation, strategized alternative approaches, and implemented targeted outreach campaigns that ultimately increased engagement. Transparency in communication helped us navigate the difficulties effectively.

Data plays a critical role in shaping my sales strategy. By analyzing customer behavior, market trends, and sales performance metrics, I can make informed decisions that guide our approach, optimize our processes, and identify opportunities for growth that align with overall business objectives.

Ensuring collaboration with other departments starts with regular communication and meetings to sync on goals. I advocate for a cooperative mindset, utilizing tools that enhance cross-department interactions, and partnering with teams like marketing and revenue operations to align efforts for maximum impact.