Director of Events and Marketing Operations

About Recurly:

Recurly, Inc., a SaaS company, provides a versatile subscription management platform to manage the entire subscription lifecycle for market-leading brands worldwide. Subscription businesses such as Sling TV, FabFitFun, Cinemark and Fubo.tv depend on Recurly to harness the power of the subscription model and drive recurring revenue growth. Since its launch in 2009, Recurly has deployed subscription billing for thousands of companies across 55 countries. Our platform empowers billions of credit card transactions and has enabled customers to recover nearly $1.3 billion in revenue in 2024.

Recurly is backed by Accel-KKR, a leading technology-focused private equity firm with over $10 billion in capital commitments. The partnership offers Recurly access to significant capital and resources to make continued investments in technology and platform innovation and expand our go-to-market initiatives.

About the Role:

Recurly is seeking a Director of Events and Marketing Operations with 10+ years of experience in strategic event planning, execution, marketing operations, and program management to drive pipeline, revenue growth, and brand impact. This role is ideal for a visionary leader who understands how to leverage events and marketing operations as high-impact channels. The Director will oversee global event strategy, marketing operations, budget management, and program execution, ensuring that initiatives deliver measurable business outcomes and elevate Recurly’s market presence.

• Event Strategy & Execution – Develop and lead a comprehensive global event strategy, spanning in-person conferences, trade shows, field marketing events, customer experiences, partner events, and virtual engagements. Align all event initiatives with demand generation and revenue growth goals.
• Partner Event Strategy – Define and execute a partner event strategy that strengthens Recurly’s ecosystem, enhances partner collaboration, and drives joint business opportunities through co-branded events, sponsorships, and networking experiences.
• Marketing Operations & Program Management – Oversee marketing operations, ensuring seamless integration of technology, processes, and automation to support demand generation and event execution. Lead program management for marketing initiatives, ensuring alignment with business objectives, efficiency, and scalability.
• Operational Excellence & Logistics Management – Oversee the end-to-end logistics and operations of all events, ensuring seamless execution, vendor management, budget allocation, and post-event reporting.
• Lead Generation & Pipeline Acceleration – Ensure that events and marketing initiatives drive measurable MQLs, SQLs, and closed-won revenue by tracking, analyzing, and optimizing performance metrics within events. Implement strategies that enhance lead quality and accelerate deal velocity.
• Cross-Functional Leadership – Collaborate with Demand Generation, Product Marketing, Sales, and Customer Success to create impactful programs that engage prospects, customers, and industry influencers while reinforcing Recurly’s messaging.
• Sponsorship & Partnerships – Identify, negotiate, and manage high-value sponsorships and event partnerships to maximize brand exposure and ROI. Evaluate strategic sponsorship opportunities that align with Recurly’s business goals.
• Content & Experience Design – Partner with Content, Design, and Brand teams to create compelling event narratives, speaker lineups, and immersive experiences that captivate attendees and drive engagement.
• Sales Kickoff, Club, Enablement & Follow-Up – Lead internal company events, including Sales Kickoff, incentive programs (e.g., President’s Club), and enablement sessions, ensuring alignment with revenue and performance objectives.
• Budget Management & Financial Oversight – Develop and manage the marketing and events budget, ensuring cost efficiency, ROI optimization, and proper resource allocation across all programs.
• Event Technology & Innovation – Stay ahead of emerging event technologies and trends, integrating innovative formats, digital experiences, and automation tools to enhance Recurly’s marketing operations and event strategy.

• 10+ years of experience in event marketing, demand generation, marketing operations, or corporate events, preferably in B2B SaaS or FinTech.
• Proven track record of driving measurable pipeline growth and brand impact through events and marketing operations.
• Experience leading global event strategy, marketing operations, and program management with a focus on revenue outcomes.
• Strong understanding of lead capture, sales alignment, and post-event analytics.
• Expertise in budget management, vendor negotiations, and sponsorship deals.
• Familiarity with marketing automation and CRM platforms (Marketo, HubSpot, Salesforce, etc.).
• Exceptional project management, leadership, and communication skills.
• Passion for creating world-class event experiences and optimizing marketing operations that differentiate a brand and drive business impact.

• High-Impact Leadership: Lead a critical function that directly contributes to Recurly’s revenue and market presence.
• Innovation & Growth: Be part of a fast-moving, high-growth company shaping the future of subscriptions.
• Collaborative Culture: Work with smart, driven colleagues in a supportive and dynamic environment.
• Ready to help us Get Ahead of What’s Next? Apply now!

Benefits:

As a full-time employee, Recurly offers competitive benefits programs, perks and options designed to fit your needs and the needs of your family. We offer medical, dental and vision benefits and a menu from which to choose options that work best for you and eligible dependents. We also offer life insurance, short and long-term disability, hospital indemnity, critical illness coverage, employee accident protection, health savings account (HSA) with company contribution & flexible spending account (FSA) options, employee assistance program, Legal and Pet Insurance.

Other perks may include:

401(k) Retirement Plan and company match

Company equity

Flex Time Off

Company Events

Training/Development

Tuition reimbursement

Commuter benefits

Volunteer opportunities

Monthly internet stipend

Recurly is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to gender, age, race, religion, or any other classification which is protected by applicable law. Recurly is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at talent@recurly.com