Lead Demand Marketing Manager

Daxko powers wellness to improve lives. Every day our team members focus their passion and expertise in helping health & wellness facilities operate efficiently and engage their members.

Whether a neighborhood yoga studio, a national franchise with locations in every city, a YMCA or JCC--and every type of organization in between--we build solutions that make every aspect of running and being a member of a health and wellness organization easier and delightful. 

As a Lead Demand Marketing Manager, you will drive strategic, multi-channel demand generation initiatives that fuel pipeline growth and revenue. In this role, you will guide and inspire a cross-functional team of marketing specialists and BDRs, aligning efforts to create integrated campaigns that generate awareness, engagement, and high-quality leads. If you have a passion for demand marketing, a strategic mindset, and the ability to lead cross-functional teams, this is the role for you.

What You’ll Do

• Guide and inspire a cross-functional team of marketers and BDRs, fostering collaboration and accountability to execute a unified GTM plan.
• Partner with Product Marketing, Marketing Operations, PR, Content, and Customer Marketing to develop and execute demand generation strategies.
• Serve as the subject matter expert for campaign execution, including campaign briefs, ad strategy, content strategy, nurture strategy, and BDR playbooks.
• Act as a key liaison between marketing leadership and executive stakeholders, ensuring demand generation initiatives align with company objectives.
• Use data-driven insights to track campaign performance, optimize future initiatives, and report progress to stakeholders.
• Conduct in-depth market research to refine buyer personas and messaging, ensuring campaigns effectively engage target audiences.
• Stay ahead of marketing technology trends, leveraging new tools and strategies to enhance campaign effectiveness.
• Oversee budget allocation and resource management for marketing initiatives, ensuring optimal ROI.
• Travel up to 10% as needed for team collaboration and events.

What We’re Looking For

• A strategic and analytical thinker who understands how to create and execute high-impact demand generation campaigns.
• A collaborative leader with experience guiding cross-functional teams and aligning marketing with sales objectives.
• A data-driven marketer who can analyze campaign performance and optimize strategies for improved results.
• A creative problem solver who thrives in a fast-paced environment and is eager to experiment with new marketing tactics.
• A strong communicator who can influence stakeholders at all levels and drive alignment across teams.

Must-Have Skills & Experience

• 7+ years of experience in B2B demand generation marketing, with a focus on leadership and cross-functional collaboration.
• Proven ability to develop and execute integrated multi-channel campaigns (email, paid media, SEO, webinars, content marketing, etc.).
• Strong understanding of marketing automation tools, CRM systems, and lead nurturing strategies.
• Experience interpreting and leveraging marketing performance data to optimize campaign effectiveness.
• Excellent project management skills, including budget and resource allocation.

Nice-to-Haves

• Master’s degree in Marketing, Business, or a related field.
• Experience in fitness industry marketing (a plus).
• Familiarity with ABM (Account-Based Marketing) strategies and best practices.

The salary range for this role is $108,000 - $152,000 per year. Where you fall within the compensation range is based on how you demonstrate the attributes and competencies required for the role. We mostly reserve the upper half of our compensation bands for internal growth. In addition to base salary, we offer a comprehensive benefits package, performance-based incentives, and opportunities for growth.

#LI-Remote

Daxko is dedicated to pursuing and hiring a diverse workforce. We are committed to diversity in the broadest sense, including thought and perspective, age, ability, nationality, ethnicity, orientation, and gender. The skills, perspectives, ideas, and experiences of all of our team members contribute to the vitality and success of our purpose and values.

We truly care for our team members, and this is reflected through our offices, and benefits, and great perks. These perks are only for our full-time team members. Some of our favorites include:

🏝  Flexible paid time off 
⚕️ Affordable health, dental, and vision insurance options
💪  Monthly fitness reimbursement
🤑  401(k) matching
🍼  New-Parent Paid Leave
👖  Casual work environments
🏡  Remote work

All your information will be kept confidential according to EEO guidelines.