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Sr. Manager/Director of Sales, CTV (Programmatic/DSP)

A bit about us:
PulsePoint is a leading technology company that uses real-world data in real time to optimize campaign performance and revolutionize health decision-making. Leveraging proprietary datasets and methodology, PulsePoint targets healthcare professionals and patients with an unprecedented level of accuracy—delivering unparalleled results to the clients we serve. The company is now a part of Internet Brands, a KKR portfolio company and owner of WebMD Health Corp.
The Product You'll Be Working On:
LIFE BY PULSEPOINT™, Everything you need to plan, activate, analyze and optimize your digital healthcare advertising campaigns - in one platform. Our proprietary data targeting solutions are the backbone for thousands of healthcare brands seeking instant access to forecast, target and engage DTC and HCP audiences at scale.
Requirements:
We are looking for a Sr. Manager/Director of Sales, CTV to act as our CTV subject matter expert, help us define the space, and ultimately lead and grow our CTV vertical. *Note that this an individual contributor role.
What you’ll be doing:
  • Drive sales, negotiate, and close business for our Life platform
  • Support the Sales team’s efforts to generate new leads, build out the CTV sales pitch, and ride along in client-facing meetings as our subject matter expert on CTV 
  • Educate our internal teams on CTV
  • A creative thinker who makes long-term contributions both to the organization as a whole, as well as the sales team’s development
  • Work closely with Product, Marketing and Platform teams to enhance our offerings and collaborate with various other teams cross-functionally to improve the business, identify new measurement partners, etc.
What you'll need:
  • Minimum 7-9 years of experience in the adtech/programmatic space
  • Successful track record in consultative selling of DSP(s)
  • Deep expertise with CTV
  • Track record of success in an unstructured, entrepreneurial environment
  • Heath/pharma knowledge/experience preferred
Benefits:
  • 401(k) Match
  • Generous paid vacation and sick time
  • Paid parental leave & adoption assistance
  • Annual tuition assistance
  • Better Yourself Wellness program
  • Commuter benefits and commuting subsidy
  • Group volunteer opportunities and fun events
  • A referral bonus program -- we love hiring referrals here at PulsePoint
And there’s a lot more!
Follow us on Glassdoor and watch this video here to learn more about what it’s like to work at PulsePoint!
PulsePoint Glassdoor Company Review
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PulsePoint DE&I Review
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CEO of PulsePoint
PulsePoint CEO photo
Konrad Gerszke
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Average salary estimate

$135000 / YEARLY (est.)
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$120000K
$150000K

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What You Should Know About Sr. Manager/Director of Sales, CTV (Programmatic/DSP), PulsePoint

Welcome to PulsePoint, where we are transforming the landscape of healthcare advertising with our innovative technology! We are on the lookout for a Sr. Manager/Director of Sales, CTV to join our dynamic team. In this pivotal role, you'll be the go-to expert in Connected TV, helping us shape our CTV vertical while driving sales for our Life by PulsePoint platform. Imagine leveraging robust real-world data to revolutionize how we connect healthcare professionals and patients; that’s what your day-to-day will involve. You won’t just generate leads and close deals — you'll craft compelling CTV sales pitches and work collaboratively with the Sales team, Product, Marketing, and Platform teams to enhance our offerings. We’ve created an environment where creativity and long-term contributions are not just encouraged, they’re celebrated! With a solid foundation of 7-9 years in adtech and programmatic sales, you'll confidently guide internal teams and clients through the ever-evolving CTV landscape. Plus, with opportunities for growth and development, PulsePoint is the perfect setting for someone eager to thrive in a fast-paced, entrepreneurial space. We offer an array of fantastic benefits, including 401(k) matching, generous paid time off, and wellness programs. So, if you're ready to take your career to the next level and make a meaningful impact in the healthcare industry, PulsePoint is the place for you!

Frequently Asked Questions (FAQs) for Sr. Manager/Director of Sales, CTV (Programmatic/DSP) Role at PulsePoint
What responsibilities does the Sr. Manager/Director of Sales, CTV at PulsePoint have?

At PulsePoint, the Sr. Manager/Director of Sales, CTV is responsible for driving sales for our Life platform, educating internal teams about CTV, and acting as the sales team’s key CTV subject matter expert. You will negotiate deals, support lead generation, and enhance our product offerings through cross-functional collaboration.

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What qualifications are needed for the Sr. Manager/Director of Sales, CTV role at PulsePoint?

To excel as the Sr. Manager/Director of Sales, CTV at PulsePoint, candidates need a minimum of 7-9 years of experience in the adtech/programmatic space, as well as a successful track record in consultative selling of DSPs. Additionally, expertise in CTV and knowledge of the health/pharma sectors are highly preferred.

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How does the Sr. Manager/Director of Sales, CTV contribute to PulsePoint's mission?

The Sr. Manager/Director of Sales, CTV plays a crucial role in furthering PulsePoint's mission by leveraging advanced data targeting solutions to connect health brands with their audiences. By driving sales and sharing your expertise in CTV, you help optimize digital healthcare advertising campaigns for maximum impact.

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What benefits does PulsePoint offer to the Sr. Manager/Director of Sales, CTV?

PulsePoint offers a diverse range of benefits for the Sr. Manager/Director of Sales, CTV, including a 401(k) match, generous paid vacation and sick time, paid parental leave, and a wellness program. Your well-being and professional growth are top priorities for us!

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What kind of work environment can the Sr. Manager/Director of Sales, CTV expect at PulsePoint?

The work environment at PulsePoint is collaborative, innovative, and supportive, particularly for the Sr. Manager/Director of Sales, CTV. We thrive on creativity and long-term contributions, encouraging our team members to take ownership of their roles and driving growth in CTV sales.

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How does PulsePoint's Life platform stand out in the healthcare advertising space for the Sr. Manager/Director of Sales, CTV?

PulsePoint's Life platform is unique because it integrates comprehensive data targeting solutions into one efficient platform, enabling healthcare brands to efficiently plan, activate, analyze, and optimize their digital advertising campaigns. The Sr. Manager/Director of Sales, CTV will leverage this platform to help clients achieve unparalleled results.

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What makes an ideal candidate for the Sr. Manager/Director of Sales, CTV at PulsePoint?

An ideal candidate for the Sr. Manager/Director of Sales, CTV at PulsePoint is someone with a strong foundation in the adtech/programmatic space, deep expertise in CTV, and a proven track record in sales. The ability to think creatively and work in an unstructured environment will set you up for success in this role.

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Common Interview Questions for Sr. Manager/Director of Sales, CTV (Programmatic/DSP)
Can you explain your experience with CTV and how it applies to the Sr. Manager/Director of Sales position?

In answering this question, highlight your specific roles in sales related to CTV projects, detailing any frameworks or strategies you've implemented to drive success. Showcase your understanding of how CTV integrates into the broader advertising landscape, especially within healthcare.

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What strategies would you use to drive sales for PulsePoint's Life platform?

Provide detailed strategies focused on targeting healthcare brands and personalized campaign planning, utilizing data-driven approaches. Discuss your previous successful sales strategies and how you plan to adapt them specifically for the healthcare domain.

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How do you stay up-to-date with trends in the adtech/programmatic industry?

Share a few reliable sources you follow, such as specific publications, forums, or events. It is also useful to mention how you use this knowledge to devise sales strategies or educate your team about emerging trends and best practices.

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Describe a challenging sales project you've managed and how you overcame the obstacles.

Use the STAR method (Situation, Task, Action, Result) to outline your experience clearly. Show how your analytical and collaborative skills helped you navigate the challenges and eventually achieve success.

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How would you educate internal teams about CTV to enhance PulsePoint's offerings?

Discuss the importance of internal education and how you can create informative, interactive workshops or training sessions that impart valuable CTV insights, fostering a culture of knowledge sharing within the organization.

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What role do negotiation skills play in your sales approach as a Sr. Manager/Director of Sales?

Emphasize the significance of negotiation in closing deals and maintaining relationships with clients. Share examples of successful negotiations you've led and the specific tactics you used to ensure a win-win outcome.

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Can you provide an example of a successful campaign you’ve worked on in the healthcare sector?

Choose a campaign where you played a crucial role. Articulate its objectives, how you tailored the approach based on target audience insights, and the measurable outcome to demonstrate your impact within the sector.

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How do you approach building relationships with new clients?

Talk about your methods for establishing trust and rapport, focusing on active listening, understanding client needs, and providing tailored solutions that resonate with their specific goals in healthcare advertising.

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What metrics do you believe are most important for measuring success in CTV sales?

Discuss key performance indicators such as ROI, engagement rates, and conversion metrics. Explain how these metrics can guide decision-making and strategy adjustments in campaign execution.

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How familiar are you with PulsePoint’s mission and how does this align with your sales strategies?

Demonstrate your understanding of PulsePoint’s mission and values, explaining how they inspire your sales strategies and motivate you to deliver results that resonate with the healthcare community, enhancing patient and provider engagement.

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Revolutionizing health decisions through real-time data

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Full-time, remote
DATE POSTED
November 24, 2024

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