PPC Specialist/Paid Search

We are looking for an experienced Expert Google Ads / PPC Specialist to manage and optimize paid search campaigns for our client. This is a Contract position, fully remote, where you will leverage your expertise in Google Ads, SEO, and PPC strategies to drive measurable results. If you have a passion for paid media and analytics, and prior experience consulting with small businesses on Google Ads strategy, we encourage you to apply.

Responsibilities:

• Plan, launch, and optimize paid search campaigns across multiple platforms, including Google Ads.

• Monitor campaign performance and make data-driven adjustments to improve ROI.

• Conduct keyword research to identify high-performing search terms and opportunities.

• Create compelling ad copy and develop effective targeting strategies.

• Use Google Analytics to track user behavior and campaign outcomes.

• Manage budgets effectively to maximize the impact of paid media efforts.

• Collaborate with internal teams to align campaigns with broader marketing objectives.

• Stay updated on industry trends and emerging technologies in paid search.

• Generate detailed performance reports and share insights with stakeholders.
• Minimum of 5 years of experience managing PPC campaigns and paid search strategies.
• Proficiency in Google Ads, Google Ad Manager, and Google Analytics.
• Strong understanding of PPC metrics, bidding strategies, and optimization techniques.
• Demonstrated ability to create and manage budgets for paid media campaigns.
• Excellent analytical skills with the ability to interpret complex data sets.
• Experience crafting effective ad copy and implementing keyword strategies.
• Familiarity with the latest paid search trends and best practices.
• Strong communication skills and the ability to present campaign results clearly.