Paid Social Marketing Lead

Job Summary

A company is looking for a Paid Social Marketing Lead to drive paid social media initiatives.

Key Responsibilities

• Lead the development and execution of paid social campaigns across various B2B platforms
• Optimize campaign performance through audience research, A/B testing, and metric monitoring
• Collaborate with cross-functional teams to align marketing strategies and produce effective assets

Required Qualifications

• Bachelor's degree in marketing or a related field
• 3+ years of experience managing paid social media campaigns
• Deep understanding of ad platforms and their unique capabilities
• Proficient in A/B testing and campaign performance analysis
• Experience in cross-functional collaboration