As a Business GTM Lead (Adobe) at Nearsure, you will be responsible for achieving annual revenue targets for Adobe's products. This includes managing a Growth Squad to implement and prioritize go-to-market strategies, cultivating strong client relationships, and driving innovation by proposing new offerings that resonate with market demands. Your role is dynamic and impactful, focusing on both strategic and relational aspects of sales.

To become a Business GTM Lead (Adobe) at Nearsure, candidates typically need a strong background in sales, particularly with experience related to Adobe products or software solutions. Additionally, leadership skills to manage a team and communication abilities to build strong client relationships are crucial. A strategic mindset to implement effective go-to-market strategies is also essential.

Working as a Business GTM Lead (Adobe) at Nearsure comes with numerous benefits, including a fully remote work environment, competitive USD salary compensation, paid time off aligned with your local laws, and support from our People Care team. You’ll also enjoy engaging team-building activities and even a day off during your birthday week to celebrate with loved ones.

Nearsure prioritizes work-life balance by offering flexible remote work options, access to Mental Health resources through our People Care team, and generous paid time off policies. Our culture encourages autonomy and respects individual needs, which helps our Business GTM Lead (Adobe) manage their professional and personal life effectively.

As a Business GTM Lead (Adobe) at Nearsure, you will manage a Growth Squad consisting of outbound marketers, sales executives, and partner managers. This collaborative team structure fosters innovation, ensures diverse perspectives on challenges, and helps deploy go-to-market strategies effectively.

Nearsure is committed to the professional growth of its employees, including Business GTM Leads (Adobe). Opportunities for advancement include leading new projects, participating in training sessions, and engaging in mentorship programs. We also encourage team members to propose and participate in workshops and tech talks to further their knowledge.

The remote culture at Nearsure is warm and inclusive, making every team member feel connected despite geographical distances. For a Business GTM Lead (Adobe), this means participating in virtual coffee breaks, tech talks, and team-building activities that strengthen relationships and ensure collaboration among colleagues.

To achieve annual revenue targets as a Business GTM Lead (Adobe), I would analyze previous sales data to identify trends, develop targeted go-to-market strategies tailored to our existing and potential clients, organize regular team brainstorming sessions to adapt our tactics based on market feedback, and foster strong client relationships that encourage retention and new client acquisition.

Building strong client relationships involves regular communication, understanding their unique business challenges, and consistently offering value through tailored Adobe solutions. I would ensure active engagement during all phases of the client journey, seek their feedback on our offerings, and maintain a genuine interest in their success.

To counter competitors effectively, I would conduct thorough market research to understand their offerings' advantages and shortcomings. I would then refine our value propositions and emphasize how our Adobe solutions can address client pain points better. Regular check-ins with clients would also help gauge their satisfaction and proactively address potential issues.

My leadership style is characterized by a collaborative and empowering approach. I believe in setting clear goals, encouraging open communication, and fostering an environment where team members feel valued and empowered to contribute. I also prioritize feedback and continuously seek ways to support my team's professional development.

Key metrics for measuring success as a Business GTM Lead (Adobe) would include revenue growth, client retention rates, new client acquisition numbers, and win rates on proposals. Additionally, monitoring team performance and the effectiveness of go-to-market strategies would provide valuable insights into overall success.

To ensure alignment with client needs and market trends, I would regularly analyze client feedback and industry reports. Engaging with clients to understand their current challenges is vital, as is collaborating with internal stakeholders to adapt our strategies proactively in response to evolving market conditions.

To drive Adobe's growth, I would propose bundled service offerings that combine multiple Adobe products tailored for specific industries, develop specialized workshops or training sessions for clients, and introduce subscription models that provide clients with flexibility and enhanced support based on their usage.

In a situation where a lead has gone cold, I would personalize my follow-up by sending a value-driven message that addresses any hurdles they may be facing. Offering a new perspective, insightful resources, or inviting them to an upcoming demo can rekindle their interest and show our commitment to their success.

Market research plays a crucial role in my decision-making process by providing insights into competitor positioning, customer preferences, and emerging trends. This information guides our strategy development for Adobe's products, ensuring our approaches are data-driven and aligned with market demands.

Handling disagreements within the Growth Squad involves fostering an open dialogue environment where all opinions are heard. I would encourage team members to present their perspectives and work collaboratively towards a consensus by focusing on our shared goals. This not only resolves the disagreement but also strengthens team cohesion.