Meta Ads Specialist

Job Summary

A company is looking for a Meta Ads Specialist to manage and optimize paid advertising campaigns.

Key Responsibilities

• Develop and manage paid campaigns on Meta platforms to drive customer growth and sales
• Collaborate with the creative team to launch and improve various ad formats
• Track and optimize campaign performance daily using relevant KPIs

Required Qualifications

• Bachelor's degree in Marketing, Advertising, Business, or related field (or equivalent experience)
• 3+ years of experience running and scaling Meta Ads campaigns, preferably in e-commerce
• Proven success in meeting ROAS goals and performance targets in DTC marketing
• Strong skills with Meta Ads Manager and campaign tracking tools
• Knowledge of customer funnels and optimization for higher conversions