Integrated Marketing Strategist

Job Summary

A company is looking for an Integrated Marketing & PR Strategist to support go-to-market initiatives for B2B technology solutions.

Key Responsibilities

• Lead integrated marketing strategy development for AI-powered workflow automation and transformational commerce
• Create compelling case studies and point-of-view content to establish market positioning and thought leadership
• Collaborate with various teams to ensure marketing initiatives support pipeline development

Required Qualifications

• 7+ years of integrated marketing experience in B2B technology or professional services
• Experience in PR execution, media relations, and conference marketing
• Proven ability to articulate complex technology partnerships
• Understanding of creative workflow automation and content supply chain
• Portfolio of relevant campaign work and media coverage examples