Marketing Data Scientist

Job Summary

A company is looking for a Marketing Data Scientist (Contract Consultant).

Key Responsibilities

• Design and run brand effectiveness studies using third-party exposure data
• Build Marketing Mix Models (MMM) to assess the impact of brand campaigns
• Conduct experimental analyses, including A/B tests and geo testing

Required Qualifications

• Strong experience in brand-level marketing analytics and ROI modeling
• Familiarity with third-party media exposure data
• Solid foundation in econometrics and causal inference
• Expertise in SQL; Python or R is a plus
• Proven track record of collaborating with cross-functional teams