Senior Marketing Operations Specialist - job 1 of 6

Job Summary

A company is looking for a Senior Marketing Operations Specialist to lead marketing initiatives and optimize marketing channels.

Key Responsibilities

• Oversee and optimize core marketing channels, ensuring a seamless customer journey
• Streamline and automate email, content, and D2C campaigns in partnership with compliance and legal teams
• Track key marketing and sales metrics to drive decisions and continuously optimize results

Required Qualifications

• 3-6 years of professional experience in marketing operations
• Proven ability to analyze complex data sets and draw actionable insights
• Strong project management skills with a track record of improving efficiency
• Hands-on experience with email campaigns, paid advertising, and customer lifecycle management
• Familiarity with web analytics tools like Google Analytics