Lifecycle Marketing Director - job 2 of 2

Job Summary

A company is looking for a Director of Lifecycle Marketing.

Key Responsibilities

• Own the strategy and execution of lifecycle marketing programs, focusing on user journeys for acquisition, engagement, conversion, and retention
• Analyze user behavior and performance metrics to inform marketing strategies and optimize campaigns
• Create and manage email and SMS campaigns, addressing user drop-off points and ensuring compliance with best practices

Required Qualifications

• 6-8+ years of lifecycle marketing experience, preferably in high-consideration environments
• 2-3 years of experience managing and scaling teams
• Deep expertise in HubSpot; familiarity with Braze, Iterable, or similar tools is a plus
• Proficiency in email and SMS marketing automation and basic knowledge of SQL
• Strong analytical mindset with a track record of data-driven campaign strategy