SEO & Digital Marketing Specialist

• ONLY hiring for individuals who live in NY, NJ, GA, or CA*

About Giveffect

There are 1.5M nonprofit organizations in the US with over 20 million employees. Yet, this sector is frequently overlooked and under-resourced!

Giveffect provides the #1 all-in-one software designed exclusively for nonprofits. Our platform is focused to connect and automate nonprofit organizations by seamlessly integrating fundraising, volunteer/donor management and program data on one CRM.

The Giveffect team is passionate about empowering nonprofits in advancing their missions by leveraging powerful technology.

We are looking to expand our team and hope you’ll join us!

SEO & Digital Marketing Specialist

You will be responsible for understanding and working within a team to maintain and enhance our entire online web presence. The ideal candidate will work closely with the content team to plan and execute strategies to enhance lead acquisition. You will be the subject matter expert on SEO and SEM with technical skills to create & implement marketing strategies using the latest tools and techniques.

Ideal Candidate
• Be a creative tech-savvy, strategic marketer who can take our client acquisition in new directions; someone who can identify challenges and then deliver plans and strategies to grow the brand’s reach.
• Maintain and strengthen the established identity of the brand.
• Be a strategic thinker.
• Be a creative self-starter who will bring marketing ideas and plans to the table.
• Be someone who works well in a collaborative environment with sales and support teams (for insight into current trends and expressed interests from both leads and current clients) and senior leadership.
• Maintain exceptional attention to detail and have high standards of quality on all work produced.
• Are a fast learner, self-starter and require minimal supervision. If you don’t know how to do something, you know how to troubleshoot your way through it.
• Approach every task with the same passion, empathy, and curiosity.
• Thrive in an environment where the pace is quick; collaboration, autonomy, and creativity are essential; goals are shared; and passion, commitment, and hard work are needed to effectively transform visions and concepts into realities and results.

Responsibilities
• Strategize, plan, budget, launch, and scale the overall marketing presence and brand-awareness.
• Identify how to reach target audiences (nonprofit organizations) for our proven product, and develop clearly defined strategies and tactics to drive awareness and sales for the business.
• Publish all brand communications content, from newsletters, blog posts, social media posts, press releases, etc.
• Create, handle, and own a monthly social content calendar to deliver optimized content for each platform using applications such as HubSpot and Mailchimp.
• Manage and execute social media strategies on social channels (i.e. LinkedIn, Facebook, Twitter (X), and Instagram).
• Stay on top of the latest social trends, new platform features, and best practices across all social platforms and other new media platforms.
• Collaborate with the Content Marketing team to disseminate content to meet objectives, including but not limited to case studies, infographics, videos, reports, white papers, etc.
• Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
• Design and optimize our marketing automation and lead nurturing processes through email, content, and social channels.
• Establish closed-loop analytics with the Sales team to understand how our inbound marketing activity converts to customers, and continually refine campaigns to improve results.
• Optimize copy and landing pages for search engine optimization.
• Perform ongoing keyword research including discovery and expansion of keyword opportunities.
• Research and implement content recommendations for organic SEO success.
• Optimize website content, updating the site using CMS software.

Compensation Package
• $60,000 – $110,000 USD
• Bonus (2 times/year)
• Fully Remote
• Health, Dental and Vision Insurance
• PTO + Birthday Day-off + Summer Fridays
• Personal / Sick time
• Wellness Week (during winter holidays)
• Paid Holidays
• Paid Volunteer time off

Additional Details
• Hours/week: 40 hours
• Status: Full-time, exempt