SEO Manager (12 Month Fixed-Term)

How you’ll make an impact

As SEO Manager, you’ll be in charge of developing and implementing a strategy for organic growth expansion of xero.com across all search engines in the US market, alongside our internal team and agency partners. SEO is a key growth channel for Xero, attracting millions of sessions a month, and with significant opportunity to expand further in the US. Leveraging a combination of content, technical SEO, authority/link building, and other offsite SEO activity you’ll drive predictable long term impact by delivering high quality content to users on Google and beyond.

What you’ll do
• Reporting into the Head of SEO your main responsibility will be end to end management of our SEO initiatives for the US market. This will include:
• Leading SEO projects – from strategy planning, through to implementation and performance monitoring
• Owning US keyword intelligence, and defining opportunities and gaps in terms of keyword coverage for the US market
• Collaborating with our in-house content, website, CRO and analytics teams to support our advertising strategies.
• Owning our relationship with US and UK based SEO agencies
• Using performance data and competitive insights to develop an offsite strategy to support SEO efforts
• Monitoring performance, and staying on top of industry trends and algorithm changes – then sharing insights and acting on them

What you’ll bring with you
• Critical competencies:
• Expertise in data-driven SEO
• Strong communication skills Analytical mind and attention to detail
• Curious mind and passion for learning
• Strong cross-functional collaboration skills
• Passion for SEO and performance marketing
• Experience:
• Bachelor degree
• 5+ years experience in SEO
• Experience with Core Web Vitals, E-E-A-T and other more recent industry trends
• Extensive experience with SEO performance tracking tools, Google Analytics and Search Console