Go To Market, State Lead (QLD)

Lendi Group is a market-leading digital platform business focused on transforming the home loan industry. It operates the country’s #1 retail mortgage broker – the iconic Aussie Home Loans franchise – and the Australia’s #1 digital mortgage brand, Lendi.

Together, with its national network of approximately 1,300 brokers and 230 retail stores, the Lendi Group brands give all Australians the power of choice, and confidence, in one of life’s biggest financial decisions.

Lendi Group’s loan book is more than $100b and it was named Australia’s Aggregator of the Year for 2024.

Building on this market-leading foundation, Lendi Groups vision is to be the undisputed place for Australians to buy and own property through our new Aussie Homes propositions.

Why Join Us?

• Innovation at Our Core – We challenge the status quo and push boundaries to create better solutions.

• Work with the Best – Collaborate with some of the brightest minds in fintech, financial services, and strategy.

• Growth & Development – Expand your leadership capabilities and accelerate your career in a fast-growing, purpose-driven organisation.

About the role

The GTM State Lead is responsible for driving regional activation of national go-to-market initiatives, ensuring local broker engagement, and tailoring execution to meet the needs of the regional market. This role serves as the face of the GTM function within the state, working closely with Sales Leaders, brokers, and cross-functional teams to deliver high-impact sprints. You will manage the end-to-end delivery of broker-facing product rollouts, gather on-the-ground feedback, and ensure the successful handover to the sales team post-adoption.

Travel will be a major requirement of this role — the successful candidate can expect to be on the road approximately 50% of the time, visiting broker offices, attending local activations, and supporting in-field delivery across their region.

• Lead regional activation of national GTM sprints, ensuring execution aligns with local market dynamics and broker needs.
• Engage directly with brokers and frontline sales teams to deliver, support, and adapt go-to-market initiatives.
• Act as the conduit between national GTM strategy and local execution, sharing real-time feedback and identifying regional opportunities or challenges.
• Partner with State Sales Leaders to support seamless handover from GTM sprint completion to business-as-usual sales management.
• Ensure consistent messaging, tools, and change management across local stakeholders.
• Track and report on key sprint KPIs and adoption outcomes at the regional level.
• This is a field-based role with significant travel expected.
• The successful candidate should anticipate traveling up to 50% of the time, including broker visits, in-person meetings, and on-site support during key rollout periods.
• Flexibility is essential, with a mix of remote, in-office, and on-the-road work required.

• 5+ years of experience in sales enablement, GTM, field operations, or broker engagement within financial services or fintech.
• Proven experience in managing in-field activations and broker-centric initiatives.
• Strong stakeholder engagement, communication, and change management skills.
• Ability to work independently and drive outcomes in a highly agile environment.
• Comfortable working cross-functionally with product, marketing, and sales teams.

Lendi Group teams operate across Australia and the Philippines. Bringing together diverse expertise, innovative technology and a customer-first approach, our teams work seamlessly to simplify the property journey, helping Australians find, buy and own property with confidence.

We support our people in a variety of ways, but a few of the benefits that our people rave about include:

• A vibrant, relaxed, yet professional culture.
• Hybrid working arrangement designed to support work-life balance, while fostering meaningful connection and collaboration.
• A holistic wellbeing programs offering 24/7 support, including medical, mental health, and financial wellbeing services to enable our workforce to thrive at home and work.
• Generous paid Parental Leave: we celebrate our growing Lendi Group family with 18-26 weeks leave for primary carers and up to 4 weeks for secondary carers.
• An additional week’s Loyalty Leave each year after reaching 3 years’ service.
• Wellness initiatives with a strong focus on psychological safety.

We’re committed to fostering a diverse and inclusive community at Lendi Group. We believe that a team reflecting the world around us leads to greater innovation, stronger collaboration, and a more engaging workplace.

Our culture is guided by our 3 core values: We Are Stronger United; Act Like You Own It; and Keep Home Loans Human. Our values are part of our core DNA that helps Lendi Group to attract, engage and evolve the right talent and build best-in-class products.

This is an opportunity to shape the future of a fast-growing, purpose-driven company that’s transforming the homeownership journey.

Ready to contribute to Lendi Group’s next chapter? Apply now and be part of something big!