Social Ads Specialist (Full remote within Spain)

A Social Ads Specialist at Leadtech is responsible for creating and executing innovative paid social media campaigns across various platforms like Facebook, Instagram, and TikTok. They will analyze data, optimize campaigns for maximum ROI, and ensure that content meets platform specifications. Additionally, they will conduct competitor analysis and manage relationships with external partners to drive brand visibility.

To qualify for the Social Ads Specialist position at Leadtech, candidates need at least three years of experience in social media advertising campaigns. Proficiency in platforms like Facebook and Instagram Ads is mandatory, and knowledge of tools like Google Analytics and Google Tag Manager is crucial. Strong analytical abilities and fluency in English are also essential for the role.

The hiring process for the Social Ads Specialist position at Leadtech consists of several steps including an initial application review, a technical test, and interviews with both the Social Ads Team Lead and HR. After successful interviews, you'll receive an exciting offer from our team. We're dedicated to ensuring a smooth and transparent process!

Working as a Social Ads Specialist at Leadtech comes with numerous benefits including competitive salary rates, a full-time permanent contract, private health insurance, 25 vacation days, and a 35-hour workweek in July and August. Additionally, we offer a flexible work schedule, training opportunities, and unique office perks such as fresh fruit and a rooftop terrace with stunning views!

A Social Ads Specialist at Leadtech will primarily work with platforms like Facebook Ads, Instagram Ads, and TikTok Ads. They will also utilize Google Analytics and Google Tag Manager to analyze performance metrics, and other platforms like Snapchat and LinkedIn as opportunities arise, ensuring comprehensive campaign management.

At Leadtech, we foster a vibrant work culture defined by creativity and collaboration. With a diverse team from over 23 nationalities, we encourage innovative thinking. The environment is inclusive, allowing each team member to contribute ideas and work together on exciting projects across various platforms, all while enjoying the flexibility of remote work.

When applying for the Social Ads Specialist position at Leadtech, candidates should highlight their expertise in creating and managing paid social media campaigns, strong analytical and data interpretation skills, proficiency in relevant advertising platforms, and the ability to adapt to changing project needs while maintaining a meticulous approach to detail.

In answering this question, provide specific examples of campaigns you’ve managed, the platforms you’ve utilized, and the results achieved. Highlight your approach to strategy development, execution, and any insights gathered from campaign analytics.

Discuss various performance metrics such as CPA, CPL, LTV, and ROI that you utilize to evaluate campaign success. Emphasize the importance of A/B testing and how insights influenced adjustments and improvements to maximize outcomes.

Mention tools like Facebook Ads Manager, Google Analytics, Google Tag Manager, or any other relevant software you've used. Explain how they assisted in campaign creation, performance tracking, and data analysis.

Explain your methodology for conducting competitor analysis, including the tools you use to monitor competitors, what metrics you look at, and how insights gained are leveraged to enhance your own advertising strategies.

Share examples of creative strategies or unique campaigns you’ve devised to foster engagement. Discuss how you measured success and any adjustments made based on audience feedback.

Highlight methods like following industry blogs, attending webinars, participating in relevant forums, and engaging with professional networks. Explain how staying informed impacts your strategy development and campaign execution.

Be honest about a campaign that didn’t meet your expectations. Discuss what went wrong, what you learned from the experience, and how you adjusted your strategies for future campaigns as a result.

Describe your process for creating compelling ad content. Discuss collaboration with creative teams, adapting content to each platform’s requirements, and the importance of aligning content with target audience preferences.

Share your strategies for retargeting, emphasizing segmentation of audiences based on their interactions and how different content is presented to them. Discuss measuring the effectiveness of these campaigns.

Discuss your experience in allocating budgets for different advertising campaigns, how you prioritize spending based on goals, and your approach to optimizing ad spend to achieve the best ROI.