Head of Performance & CRM Marketing (all genders) - limited contract

Your mission

As Head of Performance & CRM Marketing (all genders) you will be responsible for the digital Marketing activities and budget, setting out the strategy, scaling ad tech setup from a business perspective, improving processes and relevant KPIs.

Your tasks

• You build the overall Performance & CRM Marketing strategy of Eurowings Digital, always having in mind innovative solutions and novel ways to deal with problems/opportunities along customer and internal touchpoints
• You are responsible for the optimal allocation of large budgets and organizational resources across all channels to enhance department OKRs
• You develop and sustain a holistic tech setup across all channels
• By analyzing relevant data, you make customers and their needs a primary focus of the solutions developed by your team
• You are responsible for an end-to-end alignment and optimization with marketing and other communication departments
• You share your strategy & vision to your team and define with them clear milestones in how to achieve it
• You are responsible for the disciplinary management of the Performance & CRM Marketing team
• You develop a capable, diverse, cohesive, and motivated team through situational leadership to maximize collective skills and talents
• You are responsible to ensure all occupational safety standards are maintained in the team

Your profile

• You have at least 8 years of relevant work experience in a (Performance) Marketing team
• You already have experience in leading and coaching a team for at least 2 years
• You have profound knowledge in all areas of performance marketing (SEA, SEO, affiliate, e-mail, paid social and display) and know how to manage budgets and resources based on KPIs
• You have an overall understanding of the Digital Marketing Landscape as well as MarTech tools
• With your strong analytical skill and solid business understanding, you are able to influence the overall business strategy of Eurowings Digital, Eurowings, and Lufthansa Group
• You are an effective communicator able to present your ideas, strategies, questions, or issues using the appropriate tone and language
• With your cross-functional stakeholder management and agile skillset, you know how to integrate information from all relevant departments, identify key information to achieve company´s goals
• You are able to make decisions within a reasonable time, creating relevant options for addressing problems/opportunities
• You inspire, encourage, and bring positivity and motivation to your team

Please note that the contract for this position is a limited contract for a parental leave replacement